Psychology and Behavioural Analytics


  • Entry year 2024
  • Duration Full time 1 year


Digital data now dominates the world of work, and the analysis of such data is an integral part of many sectors of employment. Designed for the digitally curious, our MSc in Psychology and Behavioural Analytics aims to equip you with the ability to critically analyse digital data, whilst also providing you with the opportunity to think psychologically about data. You will learn how to apply psychology to real-world data sets and challenges, using psychological frameworks to help you understand digital behavioural data.

With a unique blend of data science and psychology-orientated modules, you will learn how to examine digital visual data (like CCTV, body-camera, YouTube footage), natural language data (like blogposts, social media and forum data), and mobile phone data (like GPS, phone usage and proximity co-ordinates). You will learn how to use both qualitative and quantitative data analytical methods to analyse this data.

In addition to developing your analytical skills, you will also be introduced to a toolkit of core psychological concepts to enable you to inform your analytical conclusions. These will include theories relating to behaviour, such as identity, personality, and cognitive decision-making.

The course will also take a practical and applied approach to the integration of theory and skills. You will learn about – and have to grapple with – applied ethics in the acquisition of data. You will also think about the limitations and bias in existing data sets, and the principles of responsible research and innovation. This culminates with an extended placement-based dissertation project, allowing you to get hands-on experience working with digital data from a psychological perspective. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course.

This course is designed for graduates who come from a range of psychological, social science or computing disciplines and who plan to pursue a career in behavioural analytics in a variety of sectors, from NGOs and charities, to health and social care. It is also suitable for those who wish to undertake further research into psychology and behavioural analytics, or related fields, at PhD level.

Entry requirements

Academic Requirements

2:1 Hons degree (UK or equivalent) in Psychology, Data Science, Computer Science, Sociology, Criminology, Human Geography, Politics, Law, Management and Marketing, Linguistics. Your degree needs to have covered some Research Methods and Data Analysis modules.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

English Language Requirements

We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications.

If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes.

Contact: Admissions Team +44 (0) 1524 592032 or email

Course structure

You will study a range of modules as part of your course, some examples of which are listed below.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research. Not all optional modules are available every year.


Fees and funding

Location Full Time (per year) Part Time (per year)
Home £13,600 n/a
International £29,150 n/a

General fees and funding information

Scholarships and bursaries

You may be eligible for the following funding opportunities, depending on your fee status and course. You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.

If you're considering postgraduate research you should look at our funded PhD opportunities.

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We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries.

Important Information

The information on this site relates primarily to 2024/2025 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.