Dr Yufeng Liu

Senior Research Associate - Metaphor Analysis

Research Overview

Yufeng Liu, also known as Kiki, is interested in interdisciplinary studies that regard language as a form of social interaction or simply, as a research tool for different purposes in social science. In her PhD project, she investigated metaphorical framing and stance evaluation in translations of Covid news reports across China, the USA, and the UK. She is familiar with corpus methods, discourse analysis, data mining, time series analysis, and other types of data analytics, but she prefers a "toolkit" approach in research, thereby trying to avoid a paradigmatic view of methodologies in favor of a more eclectic approach that selects methods to suit the matter under investigation.

She also touches upon multimodality of metaphors, cognitive translation studies and health communication.