The Waitrose Agronomy Group acted as a link between the Agri-science community and players in the UK food supply chain, communicating research requirements based on, among other things, the data from the Waitrose Farm Assessment.
We believe this is an accurate and powerful way of responding to growers’ needs. In addition, novel research developments in the broad area of sustainable agriculture are communicated to the supply chain through the website and through Waitrose Innovation Conferences organised on a regular basis.
Conferences and our online dissemination infrastructure ensured that new research (our own and that undertaken by groups around the world) is given the best possible exposure within the supply chain. To deliver increased sustainability, neither the supply chain nor the research community working in isolation can maximise impact and our approach to R and D was therefore designed to maximise interaction with all those who can have a positive impact in this area. The majority of our research was focused under ‘five pillars’ defined by the Waitrose Agronomy Group Research Strategy:
- Soils
- Water
- Biodiversity
- Inputs
- Waste
The ultimate goal of the CTP was to produce more good quality food, with the highest level of integrity and the lightest environmental farm footprint.