Amanda Ross

Marketing Manager



I manage the promotion of partnerships and business engagement activities for Lancaster University's Faculty of Science and Technology (FST), a community of approximately 2,500 students, 700 staff and 340 PhD students spread across eight departments.We work in partnership with a range of organisations, from Small and Medium Enterprises (SMEs), voluntary organisations, charities and social enterprises, public sector institutes, the NHS, UK Government, to global companies like Microsoft, BT Labs, Shell, Unilever and Toshiba.

I am part of an award-winning team that provides support to business partnerships teams embedded in departments across the Faculty. Our activities are organised around five ways of working- student engagement, collaborative research and innovation, facilities for R&D, professional training, and office space, lab space and shared space, across three core areas of expertise Computing and Communications. Environment and Sustainability, and Engineering and Physical Sciences.


I am a coach, facilitator, science and technology marketer, conductor, musician, and wellbeing champion. From these areas I bring my wealth of experience of communications to listen to, connect with, and help people deal with difficult situations, to access information, and to make progress in ways which feel comfortable to them.

This ranges from supporting individuals through their challenges through coaching, mentoring and marketing consultancy, facilitating peer-to-peer problem solving in groups through Action Learning Sets, exploring and celebrating the voice through vocal workshops, choirs and bands, speaking about wellbeing and raising awareness about sources of support, to marketing campaigns to help businesses access innovation support from multi-million-pound global projects.

My personal approach as a coach is characterised by my openness and inquisitiveness. I use my ability to quickly develop a rapport with people, creating a safe space for them to share their problems, hopes and dreams, and help them to focus and translate these into tangible, achievable, and often lifechanging goals.

Coaching Related Qualifications

I gained the Institute of Leadership and Management Level 5 in Coaching and Mentoring in 2019 and joined the Lancaster University Coaching Bank, which offers coaching to all Lancaster University Staff. I also have a MA in Applied Research and Consultancy, Institute of Leadership and Management Level 5 Leadership and Management, and over two decades experience of working with Small and Medium Enterprises. As part of the University’s Coaching Community of Practice I receive regular supervision and training to keep my practice current.

My clients have included people across a variety of sectors, roles and levels in their careers, from new starters, to Heads of Departments.