Dr Mike Whitfield

Development Coordinator - New Phytologist

Research Overview

Development Coordinator, New Phytologist Foundation

  • I coordinate public relations activities at the New Phytologist Foundation, developing effective and innovative initiatives for promoting the journals New Phytologist and Plants, People, Planet, increasing engagement with and disseminating research throughout the plant science community.
  • I work closely with authors, editors, production staff and marketing colleagues to coordinate press releases and marketing campaigns, and determine the New Phytologist Foundation's outreach strategy.
  • In addition to developing the journal’s websites and social media presence, I use a variety of data to identify trends, developing strategies for streamlining production and promotion processes, and marketing the journal.