Country Of Origin: United Kingdom
Degree: BSc Marketing Management, 2021
Marketing and Commercial Graduate Trainee, Johnson & Johnson
Why did you choose to study at LUMS?
Lancaster felt like a home away from home. Coupled with a well-established course, lovely lecturers that I met on my open day, a great careers service and a beautiful campus, I instantly knew Lancaster was where I wanted to study!
What was the best thing about your course?
The best thing about my Marketing Management course was the flexibility. Being able to study modules from the various departments within Lancaster University Management School helped broaden my horizons.
What/who inspired you the most at LUMS and why?
I met my Academic Advisor, Leighanne on my University Open Day and she inspired me to join LUMS. Her support throughout my journey at Lancaster continually inspired me to work hard because you will one day reap the rewards.
Did you do a project, placement or study abroad? What did this involve and what did you gain?
My course encapsulated a placement year which I undertook at Johnson & Johnson Vision in the UK/Ireland Marketing team. My experience included activating content with retailers, deploying a roadshow of experiential events, planning the strategy for ACUVUE® social media channels, executing the marketing plan at a series of professional conferences, budget management and leading an efficiency project in relation to marketing materials. This placement year provided me with a wealth of responsibility that enabled me to put theory into practice. Overall, this was a worthwhile experience that ultimately resulted in me securing a position on the Marketing and Commercial Graduate Scheme at Johnson & Johnson Consumer.
Describe your time at LUMS in three words.
Eye-opening, memorable, fulfilling.
What are your best memories of your time at Lancaster?
I have so many great memories from my time at Lancaster. One of my best memories is all the amazing people I have met and friends I have made through my course, college and societies! Attending Lancaster University has been one of the best things I have ever done!
What are the best things about living in the Lancaster area?
There are so many great elements to Lancaster. I loved walking along the canal, visiting Williamson Park, eating at the independent pizza restaurants or burrito bars. It was great to visit the sea at Morecambe and nearby Lake District too.
Which parts of your Lancaster experience were the best preparation for your job?
Saying yes to every opportunity really provided the best preparation for life after university. From visiting Singapore to attend the World Business Council for Sustainable Development (WBCSD) annual meeting, to volunteering as the Unilever Events Manager at Lancaster University Marketing Society and working as a Student Ambassador were just a couple of notable parts to my Lancaster experience. The support from the careers teams also provided the best preparation, particularly the ‘Marketing Me’ module where I learnt that whilst it is important to market products and services, it is also important to learn how to market ourselves in a competitive job market.