Why did you choose to study at LUMS?

I’ve always been interested in studying at a university that would challenge me academically while giving me opportunities to grow personally. LUMS stood out because of its strong reputation, diverse community, and emphasis on leadership and innovation. I felt it was the right place to develop both my academic knowledge and the confidence to pursue my future goals.

What was the best thing about your course?

The best thing about my course was how it combined analytical thinking with practical business applications. It gave me the opportunity to solve real-world problems, work on industry-focused projects, and develop both my technical and communication skills. It also helped me discover my passion for combining data with marketing, which inspired me to continue my studies with a master's degree.

What/who inspired you most at LUMS and why?

The people who inspired me the most were my lecturers and the Student Ambassador team. My lecturers encouraged me to think critically and challenge myself, while my colleagues and supervisors, as a Student Ambassador, showed me the value of leadership, teamwork, and supporting others. Together, they helped me grow both academically and personally.

Did you do a project, placement or study abroad? What did this involve and what did you gain?

During my studies, I completed a Customer Experience (CX) internship at Saudi National Bank, where I gained practical insight into improving customer journeys and supporting digital service initiatives. Alongside this, my role as a Lancaster University Student Ambassador helped me develop strong communication, leadership, and teamwork skills while representing the university. These experiences allowed me to apply what I learned in the classroom to real-world situations and gave me greater confidence in my career aspirations.

Describe your time at LUMS in three words.

Transformative, Rewarding, Inspiring

What are your best memories of your time at Lancaster?

My best memories at Lancaster have been meeting people from all over the world, working as a Student Ambassador, and taking part in projects that challenged me to think creatively and solve real business problems. I also really enjoyed supporting prospective students at Open and Offer Holder Days and seeing them begin the same journey I once started. These experiences made Lancaster feel like a second home and gave me friendships and memories that I’ll always value.

What are the best things about living in the Lancaster area?

One of the best things about living in Lancaster is its welcoming community and peaceful atmosphere. It’s a safe and friendly city with beautiful scenery, making it a wonderful place to study and relax. Despite its smaller size, it’s well connected by rail and road, with easy access to cities like Manchester, Liverpool, and Leeds, as well as the Lake District, so you get to enjoy both.

What impact did scholarships or funding have on your degree experience?

I received the academic scholarship and also the opportunity fund for my summer school, which were helpful in big ways, like sorting out living admin and also small ways, like funding social activities

Which parts of your Lancaster experience were the best preparation for your job?

Being involved in societies and taking up leadership roles. They equip you with a lot of the soft skills you need when you first enter the workforce.

What impact has your Lancaster experience had on your career?

It's made me more open-minded and equipped me with the necessary soft and hard skills.