Why did you choose to study at LUMS?

I originally chose to study at Lancaster University Management School because of its outstanding reputation, the wide range of opportunities available to students, and the breadth of its Business Management degree. I wanted to study at a university where I could gain a strong understanding of all areas of business before deciding which field I wanted to pursue, and Lancaster offered exactly that. Throughout my undergraduate degree, I had an incredibly positive experience with both the quality of teaching and the supportive learning environment. My lecturers encouraged me to explore different areas of business, and modules such as Advertising and Social Media Marketing helped me discover a real passion for digital marketing. Choosing to continue my studies at Lancaster University Management School for my MSc in Digital and Social Media Marketing felt like a natural next step. I knew I wanted to continue learning in an environment where I already felt challenged, supported and inspired. The course aligns perfectly with my career aspirations and will allow me to build on the knowledge and practical skills I developed during my undergraduate degree.

What was the best thing about your course?

One of the best aspects of my undergraduate course was the opportunity to explore a wide range of business disciplines before specialising. Studying subjects such as marketing, accounting, economics, and entrepreneurship gave me a well-rounded understanding of how businesses operate. It was through modules like Advertising and Social Media Marketing that I discovered my passion for digital marketing, which ultimately inspired me to pursue my MSc in Digital and Social Media Marketing.

What/who inspired you most at LUMS and why?

My biggest inspiration at Lancaster University Management School was my Advertising lecturer, Hayley Cocker. Her enthusiasm for the subject was infectious, and she brought advertising and consumer behaviour to life through engaging lectures and real-world examples. She encouraged us to think creatively while applying theory to practical challenges, which made me realise how much I enjoyed the strategic and creative side of marketing. Her teaching played a significant role in inspiring my passion for digital marketing and ultimately influenced my decision to continue my studies.

Describe your time at LUMS in three words.

Supportive, inspiring and rewarding

What are your best memories of your time at Lancaster?

My best memories at Lancaster University Management School are a combination of the experiences I had both academically and socially. On my course, I particularly enjoyed the Advertising and Social Media Marketing modules, as they sparked my passion for digital marketing and challenged me to think creatively. Outside of my studies, being part of the University Tennis Team has been one of the highlights of my time at Lancaster. From training and competing to social events and forming lifelong friendships, it gave me a real sense of community and made my university experience incredibly rewarding. The balance between academic opportunities and an active student life is something I'll always value, and I'm looking forward to building on both next year as I begin my MSc in Digital and Social Media Marketing while continuing to be part of the University Tennis Team as Women's Captain.

What are the best things about living in the Lancaster area?

One of the best things about living in the Lancaster area is the strong sense of community. Despite being a university city, it has a welcoming and close-knit feel, where people quickly get to know each other and feel connected. The size of the city means that everything feels accessible, from the campus and city centre to local cafés, shops and parks. I’ve really enjoyed being part of a community where friendships extend beyond the university, and where there is always a friendly and supportive atmosphere.

What impact did scholarships or funding have on your degree experience?

Receiving the Paul Simon’s scholarship for my MSc in Digital and Social Media Marketing is incredibly meaningful to me. It is a fantastic recognition of my passion for marketing and my interest in areas such as brand management and advertising. The scholarship will allow me to fully focus on developing my knowledge and skills throughout my master's, while continuing to engage with the opportunities available at Lancaster University Management School. It has also given me even more confidence as I take the next step in my academic journey and continue exploring my future career within digital marketing.

What impact has your Lancaster experience had on your career?

Lancaster University Management School has had a significant impact on my career by helping me discover my passion for digital marketing and providing me with the skills and experiences to pursue this path. My Business Management degree gave me a broad understanding of different areas of business, while modules such as Advertising and Social Media Marketing allowed me to explore the creative and strategic side of marketing in more depth. Beyond my studies, the opportunities and experiences available at Lancaster have helped me develop valuable transferable skills, including communication, teamwork, leadership and problem-solving. Being part of the University Tennis Team and taking on the role of Women's Captain has strengthened my confidence and ability to lead others. LUMS has given me the foundation, knowledge and motivation to continue my journey with an MSc in Digital and Social Media Marketing and has played an important role in shaping my future career ambitions within the marketing industry.

Is there anything else about your LUMS experience that you'd like to share with us?

One thing I would add about Lancaster University Management School is how much it has supported my personal and professional development throughout my undergraduate journey. LUMS offers a great balance between academic excellence and a supportive community, where students are encouraged to explore their interests, challenge themselves and make the most of the opportunities available.

The connections I have made with lecturers, course mates and the wider LUMS community have made my experience particularly memorable. I have not only gained valuable knowledge and skills from my degree, but also grown in confidence through the experiences and opportunities available alongside my studies. I’m grateful for everything LUMS has provided me with so far and I’m excited to continue being part of the community during my MSc.