Servitization: Research and impact opportunities - Andreas Schroeder (Aston Business School)
Wednesday 31 May 2023, 1:00pm to 2:00pm
Open toPostgraduates, Public, Staff
RegistrationRegistration not required - just turn up
Dr Andreas Schroeder will present a seminar to the Management Science Department
Abstract: This talk will examine the critical challenges and opportunities of servitization from both practical and research perspectives. Servitization involves the shift of manufacturers from competing based on their products to competing based on their services, which has far-reaching implications for the manufacturing organization, its customers, and wider networks. However, many of these implications are not yet fully understood.
The talk will present findings from over five years of research that have integrated information systems and operations management theory to directly support manufacturers in their servitization journey. It will reflect on the insights gained from this research and discuss the broader impact opportunities that servitization research offers, such as achieving carbon net zero, circularity, and productivity. Furthermore, the talk will map out the subject domains that need to be integrated to create this impact and provide insights gained from seeking to create theoretical and practical impact at scale.
Bio: Dr Andreas Schroeder is a Reader for Information Systems at Aston Business School and the digitalization lead at the Advanced Services Group research center. His work has been published in prestigious Information Systems and Operations Management journals. He frequently collaborates with industry to translate practical and theoretical advances.