A new book by Steven Finlay, Visiting Research Fellow at the Centre for Marketing Analytics and Forecasting, focuses on the integration of Artificial Intelligence (AI) and Machine Learning into business as they are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Organisations which understand these tools and know how to use them are benefiting at the expense of their rivals.
Steven Finlay’s new book: Artificial Intelligence and Machine Learning for Business (Third Edition), cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximise the benefits of these technologies.
Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data-Driven Technologies. Available on Amazon.
This new edition has been substantially revised and updated. It contains several new chapters and covers a broader set of topics than before, but retains the no-nonsense style of the original.
If anyone would like to ask Steven questions about the book, please feel free to contact Steven Finlay directly.Back to News