In this piece for The Conversation, Dr Josiane Fernandes (Marketing) discusses how indigenous communities are responding to intrusive tourism.

The article, written alongside Dr Teea Palo (University of Edinburgh), explains their new research findings, published in Marketing Theory, exploring the favela tourism market in Brazil and the Christmas tourism market in Finland.

Read the full piece via The Conversation: Indigenous communities aren’t rejecting tourism – they just want to shape it themselves.