Masterclass with Dreams CEO attracts leaders from across the region


Angus Laing, Mike Logue and Sue Haslem

Last week more than 100 business leaders from across the region came to Lancaster University to hear Mike Logue talk about his journey of Turning Nightmares into Dreams: The detail behind a customer and colleague led turnaround. 

This was the third Masterclass of this year’s series which was delivered by Mike Logue, CEO of the leading UK bed retailer Dreams Ltd. Over the last 6 years Dreams Ltd has gone from administration to become the most recommended and profitable bed company in the UK, with sales growth of over £100m (+50%) and profits increasing by over £50m.

Mike shared the story behind this unique turnaround and how the business continues to listen to its colleagues and customers to improve service, quality, sales and profit and is now focussed on improving the nation’s sleep.

During his Masterclass, Mike highlighted that it is vital for leaders to ‘listen, understand and act.’ His story of Dreams Ltd success perfectly demonstrates his belief that: ‘If you’re going to do something, do it. Words are easy.’ He attributes the success of the company to actively taking action and to the amazing customers and colleagues of Dreams Ltd. 

Professor Angus Laing, Dean of Lancaster University Management School, said: “We were delighted to welcome Mike to Lancaster. Mike’s talk demonstrated the importance and value of understanding and inspiring colleagues. I thought a particularly interesting take away from this session, is the idea that people ‘don’t fail quick enough’, it is important that we learn from mistakes and take our learning forward with new opportunities.”

The event was part of a masterclass series run by Lancaster University Management School and supported by NatWest, which involves inspirational speakers with a passion for business sharing their knowledge and expertise to inspire SMEs. Lancaster University Management School has been running business masterclasses for more than 10 years as part of their business engagement programmes and have drawn audiences in the hundreds from across the North West’s SME networks.

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