Dr Eman Gadalla
LecturerResearch Interests
My principal research interests lie in the fields of E-tailing, and Consumer Behaviour. I am broadly interested in understanding how different technologies affect our life. In particular, my research explores the idea of enhancing customer experience through technology with a specific focus on novel and fast growing technologies such as virtual reality.
Areas of interest include:
- Virtual reality applications and uses.
- Online retailing in emerging markets.
- Virtual Consumption.
- Compensatory Consumption.
- Hedonic/Experiential Consumption.
Current Teaching
- MKTG100: Math and Stats Basics
- MKTG227: Marketing Management Essentials
- MKTG233: Digital Marketing
- MKTG310: Marketing Research and Consultancy Project
- MKTG311: Undergraduate dissertation supervision
- MKTG317: Brand Strategy
PhD Supervision Interests
I look forward to supervising students interested in the following topics: Virtual reality applications and uses - Online/ virtual customer experience - Young consumers within emerging markets (e.g. e-tailing and the role of social media in emerging markets particularly in the Middle East region). - Virtual consumption practices - Compensatory consumption.
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iGrow: Green Careers - Building Careers through Sustainable Enterprise and Innovation
06/02/2026 → 30/11/2026
Research
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Future-proof graduate employability: bridging the gap between academia and labor market requirements or matching graduate skills with industry demands
15/02/2024 → 30/09/2025
Research
SIME: Back to School
Participation in workshop, seminar, course
SIME end of year celebration
Participation in workshop, seminar, course
Exploring the Concept of Consumer Vulnerability in the Age of Generative AI
Oral presentation
- Academy for Gender and Social Justice Research in Organisations
- Centre for Scholarship and Innovation in Management Education
- Pentland Centre