In this article for The Conversation, Professor James Cronin and Dr Sophie James (Marketing) share new research into the business history of spiritualism in 19th-century Britain.

The piece explores how a growing range of ‘grief tech’ brings to market several ways that consumers can recreate the voices of the deceased.

But, it argues, long before AI made it possible to simulate (and charge a premium for) a familiar voice, the spiritualist movement of Victorian Britain ‘transformed one of humanity’s most enduring desires into something marketable’.

Read the full piece via The Conversation.