Dr James Cronin
LecturerResearch Interests
James is a lecturer with the Department of Marketing at Lancaster University Management School and is Deputy Director of the LUMS Centre for Consumption Insights. His principal research interests are in the sociological aspects of consumer behaviour, health and wellbeing. James is also interested in issues related to people's day to day encounters with the marketplace including their grocery shopping and their parasocial relationships with celebrities and celebrity brands. Much of his research focuses on how social structures and interactions between people shape their consumption experiences and objectives. In order to explore these theoretical areas, James has used a wide variety of qualitative research methods.
His work has appeared in international peer-reviewed journals including Sociology of Health & Illness, European Journal of Marketing, Marketing Theory, Journal of Marketing Management and Consumption, Markets & Culture.
- James was awarded the prize for 'Best Competitive Paper Award' at the 2016 Consumer Culture Theory Conference in Lille, France.
- James' work was given an honourable mention for excellence at the 2017 Interpretive Consumer Research Workshop in Stockholm Business School, Sweden.
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Keynote Speaker: "Producing compelling & noteworthy work for International Conferences"
Invited talk
Somatising Consumer Subjectivity
Invited talk
Rolling Back the Civilising Process
Invited talk
Health, Risk and Society (Journal)
Publication peer-review
EIASM 9th Workshop on Interpretive Consumer Research
Participation in workshop, seminar, course
Between the Screen and the Plate: Engaging with the Narratives That TV Food Documentaries use to “move” Consumers
Invited talk
Consumer Culture Theory Conference
Participation in conference
Consumption, Markets and Culture (Journal)
Editorial activity
Sociology of Health and Illness (Journal)
Publication peer-review
8th Workshop on Interpretive Consumer Research
Participation in workshop, seminar, course
Consumer Culture Theory Conference
Participation in conference
Consumer Culture Theory conference 2012
Participation in conference
- Centre for Consumption Insights
- Networks, Knowledge and Strategy
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