Event Details

A short online taster lecture for those thinking about studying a Master's degree in Business.

Digital technologies are reshaping every industry—but technology alone rarely creates impact. In this interactive sample lecture, you’ll explore why many digital initiatives fail and how real transformation happens only when organisations rethink how they create, deliver, and capture value. Using examples from global firms and digital platforms, we will unpack how business models evolve in a data-driven economy—and what skills future professionals need to lead that change.

You’ll also see how the MSc Information Systems and Digital Business Innovation prepares you to design, implement, and lead digital transformation in practice, through industry-embedded learning, consulting projects, and specialised pathways in Digital Marketing or Cyber Security.

Ideal for students interested in careers in digital strategy, consulting, analytics, innovation, entrepreneurship, or technology-enabled business.