Event Details

A short online taster lecture for those thinking about studying a Master's degree in Business.

This Marketing taster lecture invites you to dive into the world of luxury marketing – behind the scenes. Luxury markets are niche, profitable and turn traditional marketing strategy upside-down: Increasing prices to increase demand? Certainly. Making it difficult for clients to buy? Yes, please. Not pandering to customer’s wishes? Absolutely. Communicating to those the brand is not targeting? Always! What sounds like the crazy reversal of every marketing strategy rule is at heart of successful luxury marketing management. This session will teach you the difference between Prada, Chanel and Hugo Boss and introduce you to the “anti-laws” of luxury marketing management.