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Study Marketing
Research
The department has a vibrant research culture with two specialisms: Market Dynamics and Consumer Research.
Research in the Department of MarketingAbout the Department
We are the longest-established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses that include a project component based on real company problems.
Mark Ritson's Lancaster experience
Mark Ritson is an esteemed Lancaster alumnus, experienced brand consultant, acclaimed lecturer, and award-winning columnist for Marketing Week. In this video shares memories of his time here, giving exclusive insights into his experience studying for a BSc and PhD in Marketing at LUMS.
Transcript for Mark Ritson interview
A springboard to success
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences studying for a Master's in Marketing at Lancaster and how this became a springboard to his future career. Gian has been highly influential in the development of our digital marketing curriculum. His advice has been important in guiding our commercially informed, and business-relevant learning experience for our marketing graduates.
Transcript for Gian Fulgoni's experience
Our original podcast
Marketing is everywhere, and in our Making Marketing Matter podcast, we introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student at Lancaster University.
We’ll show you what students can expect to learn on our programmes, introduce you to the experts who head up our teaching and research activities, and dive into fascinating subjects you might never have associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.
Making Marketing Matter podcastEvents
The Department of Marketing runs a series of events throughout the year. For past events, please visit our events archive.
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