Department of Marketing
About the Department
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
Teaching & Research
Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.
Engaging with Business
Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.Read article
A springboard to success
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a masters in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.
The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.
The Marketing department runs a series of research seminars with invited academics from universities across the world.