Department of Marketing
About the Department
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
Engaging with Business
By harnessing the power of research and academic insight, we are leading the debate on a range of global issues. Read our latest article "We Want Tripe" by Dr James Cronin, who argues that the curious repackaging of tripe provides important insights into consumer culture trends. Discover how we are engaging with organisations by visiting For Business.Visit Article
Teaching & Research
Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.
A springboard to success
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a masters in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.
Enterprising businesses turning Rio’s favelas into tourist-magnet marketplaces
Enterprising small businesses are drawing tourists from around the globe into Rio de Janeiro’s often-maligned favela districts, creating ‘safe’ visiting times and taking advantage of visitors’ desire to explore the lesser-seen side of the city.
The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.