student

Department of Marketing

Linked icons

Departmental Staff

About the Department

We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.

Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.

Teaching & Research

Within this department we offer a range of study options at undergraduate, Master's and PhD level covering a wide range of subdisciplines within Marketing.

  • Undergraduate

    Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.

  • Master's

    Catering for experienced marketers and those just starting out, our Master's courses help you collaborate with key industry players.

  • PhD

    Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.

  • Research

    Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.

Engaging with Business

Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.

Read article

Marketing Podcast Series

This series showcases some of the teaching content and style that you will experience at our Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? What is the role of the marketing professional during the Covid-19 pandemic?

Visit podcast series
Gian Fulgoni

A springboard to success

Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a master's in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.

Latest News

An image of a person holding a credit card and a mobile phone, about to place a bet

New Lancaster research to assess extent of problem gambling across Lancashire

Problem gambling and its impact on public health across Lancashire is the focus of a new research project launched by Lancaster University Management School this week.
Mark Ritson stands looking at a presentation while talking to an audience seated in a lecture theatre

‘Perfect’ Lancaster was a dream for award-winning Mark

Mark Ritson (BSc Marketing, 1993; PhD Marketing, 1996) is an experienced brand consultant, acclaimed lecturer and award-winning columnist. Find out why Lancaster holds a special place in his heart.
A disabled child pictured outside, wearing a blue sweater and sitting in a wheelchair, with his mother crouched alongside him

'How ‘clap for our carers’ made some informal caregivers feel undervalued and unseen'

Dr Leighanne Higgins and Dr Killian O'Leary (Marketing) discuss the findings of their recent research into parent carers' experiences during the pandemic in this article for The Conversation.
Rt Hon Alistair Burt with Mark Ritson, receiving his Alumni Award

Mark Ritson returns to Lancaster for Outstanding Alumni Award and Top 10 talk

Lancaster University Management School was delighted to welcome esteemed alumnus, Professor Mark Ritson, back to campus to receive an alumni award and to present his Top 10 Marketing Moments of 2022 in a special event.
Dr Graham Ryan (right) with the Vice-Chancellor Professor Andy Schofield

Alumni Awards for high flyers

Two Lancaster University graduates have received Alumni Awards in recognition of their outstanding achievements at this December’s postgraduate graduation ceremonies.

 
Dr Leighanne Higgins speaks to the audience at the launch of the Marketplace and I at the Edinburgh Fringe. She is stood in front of exhibits, with arms gesturing as she talks.

Lancaster researcher’s art exhibition a hit at Edinburgh Fringe

The Marketplace & I, curated by Dr Leighanne Higgins, proved a big success at the world’s biggest arts festival.

More News

Events

The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.