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Department of Marketing

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About the Department

We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.

Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.

Teaching & Research

Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.

Engaging with Business

Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.

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Marketing Podcast Series

This series showcases some of the teaching content and style that you will experience at our Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? What is the role of the marketing professional during the Covid-19 pandemic? 

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A springboard to success

Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a masters in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.

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Events

The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.