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We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
By harnessing the power of research and academic insight, we are leading the debate on a range of global issues. Read our latest article "We Want Tripe" by Dr James Cronin, who argues that the curious repackaging of tripe provides important insights into consumer culture trends. Discover how we are engaging with organisations by visiting For Business.
Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.
Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.
Catering for experienced marketers and those just starting out, our Masters courses help you collaborate with key industry players.
Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.
Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a masters in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.
Enterprising small businesses are drawing tourists from around the globe into Rio de Janeiro’s often-maligned favela districts, creating ‘safe’ visiting times and taking advantage of visitors’ desire to explore the lesser-seen side of the city.
People are increasingly turning to commercial settings as outlets for their emotions, confronting problems, grief and feelings, research from Lancaster University and the University of Strathclyde reveals.
Lancaster University business students benefitted from advice and insight from a leading figure at one of the world’s biggest food-products corporations.
Lancaster BA Advertising and Marketing students are working on a new social media marketing strategy for high fashion retailer Jules B as part of an ongoing research and brand consultancy assignment.
Dr Teea Palo's hometown in Lapland was transformed by Christmas. She now researches the ‘market’ of Christmas and in this blog for The Conversation, talks about how the magical, ‘authentic’ experience of Christmas in Lapland has been created.
This year’s Fulgoni Scholars, all studying Marketing postgraduate programmes, recently enjoyed a rare and exciting opportunity to meet the donor who funds their scholarships.
The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.