Department of Marketing

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About the Department

We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.

Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.

Teaching & Research

Within this department we offer a range of study options at undergraduate, Master's and PhD level covering a wide range of subdisciplines within Marketing.

  • Undergraduate

    Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.

  • Master's

    Catering for experienced marketers and those just starting out, our Master's courses help you collaborate with key industry players.

  • PhD

    Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.

  • Research

    Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.

Engaging with Business

Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.

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Marketing Podcast Series

This series showcases some of the teaching content and style that you will experience at our Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? What is the role of the marketing professional during the Covid-19 pandemic?

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A springboard to success

Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying for a master's in Marketing at Lancaster and how this became a springboard to his future career.

Gian has been highly influential in the development of our digital marketing curriculum. His advice has been important in guiding our commercially informed, and business-relevant, learning experience for our marketing graduates.

Latest News


The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.