Undergraduate
Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
Within this department we offer a range of study options at undergraduate, Master's and PhD level covering a wide range of subdisciplines within Marketing.
Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.
Catering for experienced marketers and those just starting out, our Master's courses help you collaborate with key industry players.
Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.
Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.
Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.
Read articleThis series showcases some of the teaching content and style that you will experience at our Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? What is the role of the marketing professional during the Covid-19 pandemic?
Visit podcast seriesHear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying for a master's in Marketing at Lancaster and how this became a springboard to his future career.
Gian has been highly influential in the development of our digital marketing curriculum. His advice has been important in guiding our commercially informed, and business-relevant, learning experience for our marketing graduates.
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The Department of Marketing runs a series of events throughout the year. For past events, please visit our Events Archive.
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