Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.
Department of Marketing
About the Department
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
Teaching & Research
Within this department we offer a range of study options at undergraduate, Master's and PhD level covering a wide range of subdisciplines within Marketing.
Catering for experienced marketers and those just starting out, our Master's courses help you collaborate with key industry players.
Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.
Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.
Engaging with Business
Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.Read article
Marketing Podcast Series
This series showcases some of the teaching content and style that you will experience at our Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? What is the role of the marketing professional during the Covid-19 pandemic?Visit podcast series
A springboard to success
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying for a master's in Marketing at Lancaster and how this became a springboard to his future career.
Gian has been highly influential in the development of our digital marketing curriculum. His advice has been important in guiding our commercially informed, and business-relevant, learning experience for our marketing graduates.
Research explores why daughters in Chinese families of son preference fail to break from sustained exploitation
New research from Lancaster University Management School (LUMS) unveils the extent of sustained exploitation within many Chinese families that have a clear preference for sons over daughters – and why daughters can stay ‘trapped’ in this situation throughout their lives.