Department of Marketing
About the Department
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
Teaching & Research
Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.
Engaging with Business
Marketing to men can still be based on some very limited parameters. Dr Chihling Liu discusses the reaction to a recent bold advertising campaign by Gilette, who opted for a challenging alternative in tune with the #MeToo zeitgeist.Read article
A springboard to success
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a masters in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.
Advertising continues to assume mothers only use knowledge for domestic caring
Magazine adverts continue to tell mothers to put caring for their families front and centre – and encourage them to devote all their knowledge to protecting and caring for them rather than for their own benefit or professional advancement.