Jack Daniel, Western Europe Strategy Director, Molson Coors

Jack Daniel is the Western Europe Strategy Director of Molson Coors, where he plays a pivotal role in the company’s digital transformation efforts. He has been instrumental in launching innovative platforms, such as Revl, a direct-to-consumer e-commerce site. Jack’s leadership extends to the Beverage Hub, a division focused on expanding Molson Coors’ portfolio beyond beer to include premium spirits and ready-to-drink beverages.

His strategic vision and expertise in digital marketing have significantly contributed to Molson Coors’ growth and adaptation in the evolving beverage industry. Jack previously worked as Global Business Development Director for MediaCom and Digital and Media Manager for Procter and Gamble.

Eiler Fagraklett, Head of Marketing, Poul Hansen

Eiler Fagraklett is the Head of Marketing for retail wholesaler and grocery store chains, Poul Hansen, in the Faroe Islands, a self-governing territory within the Kingdom of Denmark. He was previously Head of Marketing for the telecommunications and logistics company Tusass in Greenland, formerly known as Tele-Post or Tele Greenland.

He spearheaded a major rebranding campaign for the company in 2022. Prior to this, he worked in the marketing department for the headquarters of Betri Bank, Betri Insurance, Betri Pension and Betri Real Estate.

Simon Jamieson, Managing Director, Marketing Lounge Partnership (MLP)

Simon Jamieson is the Managing Director at The Marketing Lounge Partnership (MLP), a leading UK Martech agency. MLP specialises in rewards and loyalty and works with some of the world’s biggest brands to deliver ideas, strategies and infrastructures to ‘delight customers and deliver results’.

With over 20 years of experience, Simon is renowned for his expertise in acquisition, loyalty, and engagement marketing. He has successfully led numerous award-winning campaigns, showcasing his innovative approach to e-commerce and promotional strategies. He formerly held marketing manager and customer acquisition roles for Marks and Spencer, The Co-op, and Smile Bank.

Aimee Luther, Managing Director, The Liberty Guild

Aimee Luther is the Managing Director at The Liberty Guild and is known for her warm and energetic leadership in the advertising industry. The Liberty Guild is certified BCorp and Drum Grand Prix Winner, proving that a powerful business and being a force for good in the world can go hand in hand. She began her leadership journey at Beattie McGuinness Bungay (BMB) after previously working at Ogilvy and Mather as a graduate trainee, which she calls the “University of Advertising”.

Aimee fosters a creative and supportive work environment, believing that happiness at work leads to better performance. Her career is marked by a commitment to authenticity and creating balanced, inclusive workplaces.

Darren Savage, Strategy Lead, You’re The Goods

Darren Savage is the Strategy Lead at You’re The Goods and founder of strategic management service Against All Monsters. With a career spanning over two decades, Darren has been instrumental in shaping innovative strategies that drive digital transformation and creative excellence.

He has a deep and varied understanding of how to inject creativity into business strategy, marketing communications, innovation projects, and complex digital ecosystems to build commercially effective customer experiences. Darren was formerly Chief Strategy Officer at Tribal Worldwide London, a leading interactive global agency network. He has held other strategy and planning-focused roles for Publicis, adamandeve, DDB and BBH.

Vincent Wong, Global Social Strategy Lead, TikTok

Vinny Wong is the Global Social Strategy Lead at TikTok, where he is responsible for translating the company’s strategic narrative into impactful, world-class social campaigns. With over eight years of experience in digital communications and brand marketing, Vinny operates at the intersection of creative vision and analytical rigour. He plays a crucial role in shaping how the TikTok brand shows up consistently across platforms and regions. As a strategic leader, he develops best-in-class playbooks and measurement frameworks to ensure brand authenticity drives measurable business results for the entire advertising ecosystem.