'Similarities between recharging and refuelling make the switch to electric cars an easier choice'

In this article for The Conversation, Dr Nicole Bulawa (Marketing) explains why imitation can be so important when introducing new technologies into society - and why electric vehicle charging stations have been designed to 'copy' petrol stations, to make the transition easier for consumers.
You can read more of what she has to say in her full article: Similarities between recharging and refuelling make the switch to electric cars an easier choice
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