Dr Ahmad Daryanto
Senior LecturerResearch Interests
Marketing research and data analytics, service marketing, (sustainable) consumer behaviour
Current Teaching
MKTG210 Quantitative Marketing Research (UG module)
MKTG402(3) Introduction to Quantitative Research Methods (PG module)
Qualifications
BSc in Environmental Engineering from Bandung Institute of Technology (ITB) Indonesia;
MSc in Engineering Mathematics from Twente University, the Netherlands
PhD in Marketing from Maastricht University, the Netherlands
Profile
Ahmad Daryanto (Anto) is a quantitative marketing researcher. His research interests are on data analytics and research methods, service marketing, and (sustainable) consumer behaviour. He has published in top international journals such as the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Small Enterprises and Development, Industrial Marketing Management, Journal of Retailing and Consumer Services, Advances in Consumer Research, Journal of Business Research, and Personality and Individual Differences. His research had been funded by Fundamental Research Funds for the Central Universities in China.
Anto has acted as a co-chair session on marketing analytics and big data at the prestigious AMA winter conference 2020. Anto held a visiting professor position at Beijing Foreign Studies University (2016-2019) under the scheme of High- End Foreign Expert Program of Government of China. He received a foreign professor appreciation award while holding the visiting position at the BFSU.
Anto has acted as an external grant reviewer for UK Research Innovation (UKRI) future leadership (2020) and a lead reviewer for the British Academy small research grants (2020).
He is currently an external examiner at two universities: Imperial College Business School, London, for its MSc in Strategic Marketing program (2018 - 2022) and International Business School of Xi’an-Jiaotong Liverpool University for its marketing degree programs (2021 - 2024).
Anto is a statistical programmer. He has invented several statistical programs for an SPSS environment. For instance, he is the inventor of EndoS, which is a software that can be used to address an endogeneity problem, which is one of the challenging problems in regression modelling; his HeteroskedasticityV3 software has been used by graduate students and researchers worldwide.
Web Links
https://sites.google.com/view/ahmaddaryanto/
My Role
Quantitative research method officer/coordinator, Department of Marketing, 2020 - present
Part I Director of Undergraduate Studies in Marketing (2014-17)
PhD Supervision Interests
I am willing to supervise PhD students in any areas of consumer behaviour and service marketing who want to use quantitative methods (e.g., experiment and/or regression-based approaches).
Circular economy and second hand goods
01/04/2021 → …
Research
External examiner of a PhD thesis
Examination
External examiner of a PhD thesis
Examination
Frontiers in Psychology (Journal)
Editorial activity
Frontiers in Psychology (Journal)
Editorial activity
External Examiner of an MSc program at Imperial College London
Examination
Research seminar on place attachment
Invited talk
External Examiner of a PhD thesis
Examination
Critical thinking for research
Public Lecture/ Debate/Seminar
Talking about Business and Management Research
Public Lecture/ Debate/Seminar
Being Resilient Consumers during the Covid-19 Pandemic
Public Lecture/ Debate/Seminar
Being Resilient Consumers During Covid-19 Pandemic
Public Lecture/ Debate/Seminar
UK Research Innovation (UKRI) (Journal)
Publication peer-review
The British Academy (Journal)
Publication peer-review
Technological Forecasting and Social Change (Journal)
Publication peer-review
The Quantitative Methods for Psychology (Journal)
Publication peer-review
Resources, Conservation and Recycling (Journal)
Publication peer-review
PhD external examiner
Examination
Rigor and Relevance: A case in Academic Research - Research seminar
Participation in workshop, seminar, course
European Journal of Marketing (Journal)
Editorial activity
Journal of Service Management (Journal)
Editorial activity
A Brief Introduction to Meta-Analysis and a Working Example from a Meta-Analysis of Place Attachment
Participation in workshop, seminar, course
Association for Consumer Research (Event)
Editorial activity
Journal of Business Research (Journal)
Editorial activity
Journal of Service Management (Journal)
Editorial activity
Journal of Business Research (Journal)
Editorial activity
Journal of Service Management (Journal)
Editorial activity
Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference
Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference
Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference
Journal of Retailing and Consumer Services (Journal)
Editorial activity
What Do We Know about Spurious Moderation Effects in Marketing? A Reflection from a Review Process in Top Marketing Journals - Research Seminar
Participation in workshop, seminar, course
Detecting Spurious Moderation Effects: An Information-Theoretic Approach. Research Seminar
Participation in workshop, seminar, course
Academy of Marketing Conference (Event)
Editorial activity
Association for Consumer Research Conference (Event)
Editorial activity
External examiner
Examination
SERVSIG 2018 Conference (Event)
Editorial activity
Journal of Retailing and Consumer Services (Journal)
Editorial activity
Mindsets, Hedonic value and Compulsive buying - 8th EMAC Regional Marketing Conference
Participation in conference
Automated Payment, Financial Decision-Making and a Public Policy Conundrum - Global Marketing Conference
Participation in conference
European Journal of Marketing (Journal)
Editorial activity
European Journal of Marketing (Journal)
Editorial activity
Association for Consumer Research Conference (Event)
Editorial activity
Introduction to Mediation and Moderation Effects. Research Seminar. International Business School of Beijing Foreign Studies University - Research Seminar
Participation in workshop, seminar, course
Association for Consumer Research (Event)
Editorial activity
Beijing Foreign Studies University
Visiting an external academic institution
The Role of Global Social Bonding and Consumer Ethnocentrism on Consumers' Appreciations of Product Diversity - Global Marketing Conference
Participation in conference
Sojourners' Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment - 19th AMS World Marketing Congress
Participation in conference
China Marketing International Conference
Participation in conference
Workshops on Structural Equation Modelling
Participation in workshop, seminar, course
Automated Payment: A friend of foe - European Marketing Academy Conference
Participation in conference
Cross-country study on the Effect of Product Imitation and Perceived Product Innovativeness on Product Attitude - 16th Cross-Cultural Research Conference
Participation in conference
Managing Part 1 in Marketing and the 'Marketing Me' Employability Core Skill Module
Participation in conference
Journal of Business Research (Journal)
Publication peer-review
Association for Consumer Research (Journal)
Publication peer-review
International Marketing Review (Journal)
Publication peer-review
Consumer satisfaction as a suppressor variable in the consumer ethnocentrism-repurchase intention relationship - Global Marketing Academy Conference
Participation in conference
Perceived value and its antecedents of second-hand goods from unknown online sellers - Global Marketing Academy Conference
Participation in conference
Perceived product imitation, perceived Innovativeness and value perception - AMA International Service Research Conference
Participation in conference
3rd Aston Marketing Research camp
Participation in workshop, seminar, course
Academy of Marketing SIG workshop
Participation in workshop, seminar, course
Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research
Participation in conference
2nd Aston Marketing Research Camp
Participation in workshop, seminar, course
Research Foundation - Flanders (Fonds Wetenschappelijk Onderzoek - Vlaanderen, FWO) (External organisation)
Membership of committee
AMA 7th International Service Research Conference
Participation in conference
Journal of Consumer Behaviour (Journal)
Publication peer-review
Journal of Consumer Behaviour (Journal)
Publication peer-review
European Journal of Marketing (Journal)
Publication peer-review
LUMS Summer Research Conference
Participation in conference
Academy of Marketing Conference
Participation in conference
7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”
Participation in conference
Universitas Widya Kartika
Business Engagement
- Centre for Consumption Insights
- Centre for Marketing Analytics & Forecasting
- DSI - Society
- Networks, Knowledge and Strategy
