Dr Ahmad Daryanto
Senior LecturerResearch Interests
Consumer behaviour and decision making
International marketing research
Current Teaching
MKTG210 : Marketing Research (quantitative part, module leader)
MKTG402(2) :Researching Markets and Marketing-Quantitative (module leader)
MKTG310: Marketing Research and Consultancy Project (SPSS part)
MKTG101: Part I Director
Qualifications
BSc in Environmental Engineering from Bandung Institute of Technology (ITB) Indonesia; MSc in Engineering Mathematics from Twente University, the Netherlands; and PhD in Marketing from Maastricht University, the Netherlands
Research Grants
High Level Foreign Expert Funding from China Government, 2017
LUMS Pump Priming Grant, 2011-2012
Profile
Dr. Daryanto joined the Marketing Department of LUMS in October 2010. Formerly, he was a Senior Lecturer in Business Research Analysis at Newcastle Business School of Northumbria University (March 2009-Sept 2010); an Assistant Professor of Marketing at Nottingham Business School of Nottingham University at Malaysia campus (March 2008-Jan 2009); and a graduate tutor, teaching a wide variety of marketing modules at Maastricht University, the Netherlands (March 2004-April 2008).
His research interests are primarily in the areas of consumer behaviour. He has published in the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Small Enterprises and Development, Industrial Marketing Management, Journal of Retailing and Consumer Services, Advances in Consumer Research and Journal of Business Research. He has presented his research in several conferences including Association for Consumer Research (ACR) and European Marketing Academy Conference (EMAC).
Dr. Daryanto is an ad-hoc reviewer for European Marketing Academy Conference (EMAC) and Association for Consumer Research Conference (ACR) and for various journals such as Journal of Service Research, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Marketing Management and Journal of Business Research.
He holds a visiting professor position at Beijing Foreign Studies University since 2016 to present and an External Examiner at Imperial College Business School, United Kingdom, 2018 to present.
Web Links
https://sites.google.com/view/ahmaddaryanto/
My Role
External Examiner Imperial College Business School, London (2018 - present)
Visiting scholar in the Chinese foreign expert program hosted by Beijing Foreign Studies University, China (2016-18)
Part I Director of Undergraduate Studies in Marketing (2014-17)
Convenor of the International Marketing Research Group
PhD Supervision Interests
I am willing to supervise PhD students in any areas of consumer behaviour, service marketing and international marketing research who want to use quantitative methods, especially using experiment and/or regression-based models.
Critical thinking for research
Public Lecture/ Debate/Seminar
Talking about Business and Management Research
Public Lecture/ Debate/Seminar
Being Resilient Consumers during the Covid-19 Pandemic
Public Lecture/ Debate/Seminar
Being Resilient Consumers During Covid-19 Pandemic
Public Lecture/ Debate/Seminar
PhD external examiner
Examination
Rigor and Relevance: A case in Academic Research - Research seminar
Participation in workshop, seminar, course
European Journal of Marketing (Journal)
Editorial activity
Journal of Service Management (Journal)
Editorial activity
A Brief Introduction to Meta-Analysis and a Working Example from a Meta-Analysis of Place Attachment
Participation in workshop, seminar, course
Association for Consumer Research (Event)
Editorial activity
Journal of Business Research (Journal)
Editorial activity
Journal of Service Management (Journal)
Editorial activity
Journal of Business Research (Journal)
Editorial activity
Journal of Service Management (Journal)
Editorial activity
Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference
Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference
Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference
Journal of Retailing and Consumer Services (Journal)
Editorial activity
Detecting Spurious Moderation Effects: An Information-Theoretic Approach. Research Seminar
Participation in workshop, seminar, course
What Do We Know about Spurious Moderation Effects in Marketing? A Reflection from a Review Process in Top Marketing Journals - Research Seminar
Participation in workshop, seminar, course
Academy of Marketing Conference (Event)
Editorial activity
Association for Consumer Research Conference (Event)
Editorial activity
External examiner
Examination
SERVSIG 2018 Conference (Event)
Editorial activity
Journal of Retailing and Consumer Services (Journal)
Editorial activity
Mindsets, Hedonic value and Compulsive buying - 8th EMAC Regional Marketing Conference
Participation in conference
European Journal of Marketing (Journal)
Editorial activity
Automated Payment, Financial Decision-Making and a Public Policy Conundrum - Global Marketing Conference
Participation in conference
European Journal of Marketing (Journal)
Editorial activity
Association for Consumer Research Conference (Event)
Editorial activity
Introduction to Mediation and Moderation Effects. Research Seminar. International Business School of Beijing Foreign Studies University - Research Seminar
Participation in workshop, seminar, course
Association for Consumer Research (Event)
Editorial activity
Beijing Foreign Studies University
Visiting an external academic institution
Sojourners' Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment - 19th AMS World Marketing Congress
Participation in conference
China Marketing International Conference
Participation in conference
The Role of Global Social Bonding and Consumer Ethnocentrism on Consumers' Appreciations of Product Diversity - Global Marketing Conference
Participation in conference
Workshops on Structural Equation Modelling
Participation in workshop, seminar, course
Automated Payment: A friend of foe - European Marketing Academy Conference
Participation in conference
Cross-country study on the Effect of Product Imitation and Perceived Product Innovativeness on Product Attitude - 16th Cross-Cultural Research Conference
Participation in conference
Managing Part 1 in Marketing and the 'Marketing Me' Employability Core Skill Module
Participation in conference
Association for Consumer Research (Journal)
Publication peer-review
International Marketing Review (Journal)
Publication peer-review
Journal of Business Research (Journal)
Publication peer-review
Consumer satisfaction as a suppressor variable in the consumer ethnocentrism-repurchase intention relationship - Global Marketing Academy Conference
Participation in conference
Perceived value and its antecedents of second-hand goods from unknown online sellers - Global Marketing Academy Conference
Participation in conference
Perceived product imitation, perceived Innovativeness and value perception - AMA International Service Research Conference
Participation in conference
3rd Aston Marketing Research camp
Participation in workshop, seminar, course
Academy of Marketing SIG workshop
Participation in workshop, seminar, course
Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research
Participation in conference
2nd Aston Marketing Research Camp
Participation in workshop, seminar, course
Research Foundation - Flanders (Fonds Wetenschappelijk Onderzoek - Vlaanderen, FWO) (External organisation)
Membership of committee
AMA 7th International Service Research Conference
Participation in conference
Journal of Consumer Behaviour (Journal)
Publication peer-review
Journal of Consumer Behaviour (Journal)
Publication peer-review
European Journal of Marketing (Journal)
Publication peer-review
LUMS Summer Research Conference
Participation in conference
Academy of Marketing Conference
Participation in conference
7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”
Participation in conference
Universitas Widya Kartika
Business Engagement
- Centre for Consumption Insights
- Centre for Marketing Analytics & Forecasting
- DSI - Society
- Networks, Knowledge and Strategy
