Dr Chih-Ling Liu



Dr. Chihling Liu obtained her PhD at Alliance Manchester Business School, U.K. Her current teaching involves courses on Advanced Topics on Consumer Behavior, Marketing Research and Marketing Research and Consultancy Projects and at both undergraduate and postgraduate levels. She has been an editorial board member of the Journal of Business Research since 2016. She is also a member of Association of Consumer Research (ACR) and Consumer Culture Theory (CCT). Her research has been published in Journal of Business Research, European Journal of Marketing, Advances in Consumer Research, and Research in Consumer Behavior.