Dr Chih-Ling Liu

Senior Lecturer


Dr. Chihling Liu obtained her PhD at Alliance Manchester Business School, U.K. She is currently the programme director for MSc Advanced Marketing Management. Her current teaching involves courses on Advanced Topics on Consumer Behavior, Marketing Research and Marketing Research and Consultancy Projects and at both undergraduate and postgraduate levels. She has been an editorial board member of the Journal of Business Research since 2016. She is also a member of the Association of Consumer Research (ACR), Consumer Culture Theory (CCT) and the University's Centre for Consumption Insights (CCI) and Centre for Aging Research (C4AR). Her research has been published in marketing research journals such as Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, Marketing Theory, Journal of Marketing Management, Psychology and Marketing, Advances in Consumer Research, and Research in Consumer Behavior.