Dr Jekaterina Rindt

Lecturer in Marketing

Research Interests

Jekaterina Rindt researches strategic aspects of marketing and purchasing in international business markets. Focusing on how firms deal with risk, uncertainty and change in business-to-business interactions, Jekaterina studies how managers use business artefacts (such as industry standards, General Terms and Conditions, framework contracts, insurance) in international food retailer-manufacturer relationships. This research contributes theoretically and methodologically to the development of an alternative conceptualisation of risk and how firms deal with risk in business relationships by developing a synthesis between business network and institutional theory.

  • Centre for Technological Futures