Dr Jekaterina Rindt
Lecturer in MarketingResearch Interests
Jekaterina Rindt researches strategic aspects of marketing in international business markets. Her research explores how firms deal with risk in global business-to-business interactions in the contexts of innovation and network governance. Her interdisciplinary approach integrates strategic marketing and legal perspectives. Empirically, her work draws on the integration of several qualitative research methods, including, among others, action research and the analysis of institutional devices such as industry standards, General Terms and Conditions, framework contracts and insurance agreements.
Research Grant Activity
Jekaterina secured the British Academy/ Leverhulme Research Grant to support the project on "Innovation Across Boundaries: Implementing Design Thinking Practices in Innovation Ecosystems and Policy Making in Germany and the United Kingdom". This research aims to close the practice-gap in the application of Design Thinking (DT) in complex, multi-stakeholder innovation management projects. The objective is to identify the challenges that business and policy-making organisations face when implementing DT practices in complex innovation management projects; and how these challenges can be overcome. The project outcomes offer strategic guidelines and tools that help businesses and policy-makers capitalise on the advances of DT to achieve a more sustainable and profitable innovation performance.
Current Teaching
MKTG101 (Introduction to Marketing): Understanding Markets; Marketing and Managing with Big Data.
MKTG233: Digital Marketing (Module Leader)
MKTG301: Strategic Marketing (Module Leader)
Selected postgraduate teaching on the MSc in Marketing and Executive MBA (Digital Marketing; Big Data).
Delivery of the Marketing Module for the UK Government's "Help to Grow" SME programme.
Professional Roles
Jekaterina is the lead for Undergraduate Admissions for the Marketing Department. In this role she secured the Dean's Award (July 2021) for outstanding success in undergraduate student recruitment.
Jekaterina is a fellow of the British Higher Education Academy and holds PG-CAP I & II certifications.
Qualifications
BA in International Business Studies (International University/ Steinbeis Hochschule); MSc in Advanced Marketing Management (Lancaster University); PhD in Marketing (Lancaster University).
PhD Supervision Interests
Jekaterina is willing to consider supervision of PhD students in the following areas: Risk and uncertainty in international business relationships and markets; network and transnational governance; institutional entrepreneurship; design thinking and innovation management in policy making and regulation of emerging technologies and new markets.
Co-creating sustainable communities: Dissertation In Place
01/08/2023 → 31/07/2024
Research
Innovation Across Boundaries: Implementing Design Thinking Practices in Innovation Ecosystems and Policy Making in Germany and the United Kingdom.
08/03/2022 → 07/03/2024
Research
Innovation Across Boundaries: Implementing Design Thinking Practices in Innovation Ecosystems and Policy Making in Germany and the United Kingdom
01/09/2021 → 30/09/2024
Research
Transforming Communities: Placed-based new venture planning through the inter-connectivity of enterprise and design
01/08/2021 → 31/07/2022
Research
Lancaster University Management School Pump Prime Research Grant
01/07/2021 → 01/10/2022
Research
The Ministry of Defence Innovation Unit: Innovation Management in Complex Organisations
Expert Opinion
British Academy of Management conference
Participation in conference -Mixed Audience
Beyond the Hype? Managing Design Thinking Challenges in Innovation Management: A business network perspective
Oral presentation
Intellectual Party Summer Conference 2019
Participation in conference -Mixed Audience
Research Funding Landscape Workshop
Participation in conference -Mixed Audience
Institute for the Study of Business Markets
Participation in conference -Mixed Audience
Institute for the Study of Business Markets
Participation in conference -Mixed Audience
Publishing Qualitative Research in Leading Academic Journals
Participation in workshop, seminar, course
30th Industrial Marketing and Purchasing Conference
Participation in conference -Mixed Audience
International Marketing Group
Participation in workshop, seminar, course
30th Industrial Marketing and Purchasing Conference
Participation in conference -Mixed Audience
Industrial Marketing Management Journal (External organisation)
Member of an organisation
Journal of Business Research (External organisation)
Member of an organisation
Student Feedback Award
Prize (including medals and awards)
Dean's Award 2021
Prize (including medals and awards)
- Centre for Technological Futures
- Lancaster Intelligent, Robotic and Autonomous Systems Centre
- LIRA - Smart Cities and Mobility
- Pentland Centre