Profile

Kevin Woo is a Lecturer in Marketing at Lancaster University, China (Weihai campus), with extensive expertise across banking, finance, credit risk, audit, and business consulting. He brings over three decades of leadership experience from IBM, DBS Bank, and Accenture, where he led major initiatives in corporate banking, capital markets, risk management, and strategic transformation across the Asia-Pacific region. A Chartered Management Accountant and Doctor of Business Administration from the University of Manchester, Kevin's research explores generational talent management through the lens of social exchange theory and psychological contracts. Bridging industry and academia, he is committed to bringing real-world experience into the classroom, enriching business education with strategic insight, practical relevance, and a future-oriented perspective.