Mark Ryan

PhD student, Associate Lecturer

Research Overview

My research interests include the following:

Barriers and enablers of circular business models, or the circular economy more broadly
Alignment of economic and environmental value in business models
Greenwashing and deceptive marketing of environmental benefits
Metrics and methodologies for measuring environmental impacts, such as life cycle assessment
Competing demands and how they are managed, including paradoxes, tensions, dilemmas, and dependencies

38th Annual IMP Conference
Participation in conference - Academic

From Linear to Circular
Participation in workshop, seminar, course