Dr Mike Ryder
Lecturer in MarketingResearch Overview
My interdisciplinary research sits at the intersection between literature, philosophy, history, technology studies and social science. I also conduct practice-based research relating to digital marketing and reflective practice / work-based learning.
I am particularly interested in the impact of new technologies, and the philosophical relationship between humans and machines.
Keywords: biopolitics, technology, consumption, science fiction, robots, AI, drones, ethics, war.
Career Details
Prior to my life as an academic I worked as a content writer in the video games industry, and professional ghostwriter in the healthcare sector. More recently, I have worked in digital communications and marketing at various HE institutions including Lancaster, UCLan and CCCU.
Current Teaching
I am a Senior Fellow of Advance HE (SFHEA). I am also Programme Director of our new MSc Digital and Social Media Marketing.I currently teach on the following modules:
- MKTG101: Introduction to Marketing
- MKTG232: Advertising
- MKTG233: Digital Marketing
- MKTG234: Social Media (module leader)
- MKTG411: Digital Marketing (module leader)
- MKTG421: Digital Marketing (module leader)
I am also Academic Tutor for x2 cohorts of students studying BSc Marketing & Design and BSc Advertising & Marketing, and supervise various student projects on our MSc programmes.
Qualifications
- PGCAP
- PhD: 'Citizen Robots: Biopolitics, the Computer and the Vietnam Period'
- MA English – Distinction
- BA (Hons) English with Creative Writing – 1st
- A-levels: Maths, Physics, History, Business and Economics, Government and Politics, General Studies
- AS-levels: English, Sociology, Film Studies
Web Links
My personal website can be found at www.mjryder.net.
I am also Director at Mental Capacity Ltd – a specialist healthcare training provider based in the North West.
PhD Supervision Interests
I am happy to supervise Marketing projects in the field of digital marketing, new technologies (e.g. AI) and ethics. I am also happy to supervise across disciplines in fields related to science fiction, philosophy, and work-based learning / reflective practice.
Challenges and Choices in Student Attendance
01/12/2023 → 30/11/2024
Research
Warhammer Conference 2025
Participation in conference -Mixed Audience
WONKHE x Adobe: Mobilising the co-curriculum for student development
Participation in workshop, seminar, course
Winter SIMELAND
Participation in workshop, seminar, course
Smart Learning: AI and Digital Technologies
Participation in workshop, seminar, course
Games Workshop Research Day
Participation in workshop, seminar, course
Warhammer Conference 2024
Participation in conference -Mixed Audience
Crafting an Academic Identity
Oral presentation
SIME Summer Fest
Participation in workshop, seminar, course
Cybersecurity and you: How to avoid getting hacked!
Oral presentation
Academy of Marketing Conference
Participation in conference -Mixed Audience
CiviCon24
Participation in workshop, seminar, course
#TELresearchers & #HEresearchers with Prof. Paul Trowler
Participation in workshop, seminar, course
Design Thinking 4 Higher Education
Participation in workshop, seminar, course
Developing the Scholarship of Teaching and Learning workshop
Participation in workshop, seminar, course
Using Blogs and Social Media for Scholarship in Management Education
Participation in workshop, seminar, course
Instagram in Economics modules: transformative impact of integrating social networks into learning
Participation in workshop, seminar, course
Marketing consultancy
Consultancy
Generative AI: Useful tool or teaching distraction?
Participation in workshop, seminar, course
Business Education Scholarship & Teaching (BEST) network conversations
Participation in workshop, seminar, course
ATLAS Reviewer Training
Participation in workshop, seminar, course
Mainstreaming the SDGs in Management Education
Participation in workshop, seminar, course
CCI Roundtable Session on The Cost of Living Crisis
Participation in workshop, seminar, course
A Guide to Working with Students as Partners
Participation in workshop, seminar, course
Centre for Scholarship and Innovation in Management Education (Organisational unit)
Other Membership
Work Employment and Society Conference 2023
Participation in conference -Mixed Audience
Learning at Scale Symposium
Symposium
Work Employment and Society Conference 2023
Participation in workshop, seminar, course
Teaching mixed sized, split cohorts: a case study
Oral presentation
Vietnam and the Gates of our World
Oral presentation
Lancaster Intellectual Party 2023
Participation in conference -Mixed Audience
Lancaster University Management School Partnerships
Consultancy
Marketing consultancy
Consultancy
Using OODA loops to build sustainable practice into business education
Oral presentation
Building Resilience and Getting Published in Top Journals Workshop for ECRs
Business Course/Training
Security Lancaster: Grant Writing Workshop
Participation in workshop, seminar, course
CCI Roundtable Session on Subcultures of TikTok
Public Lecture/ Debate/Seminar
CCI Roundtable Session on Halloween: History, Lore, & Consumption (2022)
Public Lecture/ Debate/Seminar
Consumer Journey Research
Consultancy
TEDx: The Future of Work
Invited talk
CCI Roundtable Session on Technoconsumption and Artificial Intelligence
Public Lecture/ Debate/Seminar
Motive8 College, Bradford (External organisation)
Membership of board
Medical/Healthcare Communications
Consultancy
User Journey Mapping: Website for Current Students
Consultancy
Web Consultancy
Consultancy
Lancaster Intelligent, Robotic and Autonomous Systems Centre (Organisational unit)
Other Membership
Narratives for Policy and Risk
Participation in workshop, seminar, course
Embodying Fantastika
Participation in conference -Mixed Audience
Embodying Fantastika
Participation in workshop, seminar, course
Embodying Fantastika
Oral presentation
Current Research in Speculative Fiction 2019
Oral presentation
War-Games and the Dehumanisation of War
Invited talk
Digital Democracy: e-Voting and Online Elections
Invited talk
Human Technologies, Digital Humanities
Oral presentation
Exclusions through time: Charlie Gordon and the biopolitical paradigm
Oral presentation
The Literature of Drones: Ethics and Remote Killing in Orson Scott Card’s Ender’s Game
Oral presentation
Lancaster University Postgraduate Research Conference
Participation in conference -Mixed Audience
War and the satire of the body: The Vol-Amp movement in Bernard Wolfe’s Limbo
Oral presentation
The Body of War: Drones and Lone Wolves
Participation in conference -Mixed Audience
Technology, Terrorism and Armed Conflict in the 21st Century (External organisation)
Member of an organisation
Artificial Identity: AI Subjectivity in the Far Future
Oral presentation
Exploring Identity: Between Being and Belonging
Participation in conference -Mixed Audience
Exploring Identity: Between Being and Belonging
Participation in workshop, seminar, course
Beyond the horizon: law, exception and conflict in outer space
Oral presentation
"Future Soldiers": the Soldier, the Citizen and the State
Oral presentation
life.theory.death
Participation in workshop, seminar, course
Postgraduate Research Conference
Participation in conference -Mixed Audience
Performing Fantastika
Participation in conference -Mixed Audience
Deterrence & Assurance Academic Alliance Launch Workshop
Participation in workshop, seminar, course
Creative Humanities: Thinking, Making and Meaning
Participation in conference -Mixed Audience
Pilkington Award for Teaching
Prize (including medals and awards)
- Centre for Consumption Insights
- Centre for Scholarship and Innovation in Management Education
- Lancaster Intelligent, Robotic and Autonomous Systems Centre
- LIRA - Society and Human Behaviour
- Security Lancaster
- Security Lancaster (Behavioural Science)