Dr Nicole Bulawa
Lecturer in MarketingResearch Overview
Nicole Bulawa’s work focuses on questions related to how markets are built and changed. Her research spans various market contexts, ranging from transportation, such as electric vehicles and sleeper trains, to pop culture, including webtoons.Through her research, she aims to shed light on the dynamics of sustainable and grey (unofficial) markets, as well as their market infrastructure. Her work has been published in the Journal of Business Research, Marketing Theory and Electronic Markets, as well as in several book chapters.
Current Teaching
MKTG101 - Introduction to Marketing
MKTG229 - Routes to Market
MKTG301 - Strategic Marketing
Research Grants
ESRC Funding – 2024 (CoI)Market making and innovation support organisationsLUMS Pump Prime Scheme – 2024 Grey market infrastructuresERF project funding – 2020-2023Market infrastructuring, future market making, value-in-use
PhD Supervision Interests
I am open to discussing the supervision of PhD students with a broad interest in market dynamics, looking at how markets develop or are changed by actors. Relevant bodies of literature are market-shaping / market-making and theories of practice (market and consumption practices). Potential topics could range from early-stage or future markets, sustainable markets, market interconnectedness, market infrastructure or market malpractice. Applicants should be open to exploratory qualitative or mixed methods approaches.
Market-making and innovation support organisations
01/03/2025 → 31/01/2026
Research
Parallel markets: how grey practices shape the webtoon market
01/01/2025 → 31/12/2025
Research
Market backbones: on the making and shaping of market infrastructures
01/08/2024 → 31/07/2025
Research
The re-emergence of the European Sleeper Train market
15/10/2023 → …
Research
Management School (Organisational unit)
Other Membership
Interdisciplinary Market Studies Workshop 2025
Participation in conference - Academic
BA ECRN Mastering Grant Writing: From Concept to Funding
Participation in workshop, seminar, course
Guest at Transforming Tomorrow Podcats
Other
Doing Interdisciplinary Research on Markets and Marketing
Participation in workshop, seminar, course
International Marketing Trends Conference 2025
Participation in conference - Academic
Journal of Cultural Economy (Journal)
Publication peer-review
Tech Catalyst Lancaster University
Participation in workshop, seminar, course
Prolific North Tech Awards
Other
40th IMP Conference
Oral presentation
7th Interdisciplinary Market Studies Workshop
Participation in conference - Academic
Electronic Markets (Journal)
Publication peer-review
Shaping Markets 2022
Participation in conference - Academic
Lancaster University Management School Lancaster University Lancaster LA1 4YW UK
Visiting an external academic institution
Journal of Consumer Behaviour (Journal)
Publication peer-review
EMAC 2021 Annual Conference
Participation in conference - Academic
- Centre for Consumption Insights
- Pentland Centre