Dr Xin Zhao

Senior Lecturer

Research Interests

In general, I am interested in Chinese consumer culture, business history, market development, & visual consumption. In particular, I am interested in sociocultural aspects of brands & advertising, consumption rituals, gift exchange, communal consumption, social media, historic aspects of brands, politicized consumption, food consumption, & consumption of space.

I am interested in supervising doctoral students in the above areas.

  • Centre for Consumption Insights