National Marketing Day - Fashion Marketing and Big Data? The hype and the challenges: Marketing Online Taster Session
Thursday 13 January 2022, 5:00pm to 6:00pm
Venue
Live OnlineOpen to
Applicants, Prospective International Students, Prospective Undergraduate StudentsRegistration
Free to attend - registration requiredRegistration Info
Once you have registered, you’ll receive an email with information of how to join this online event. It may be worth adding visitus@lancaster.ac.uk to your list of safe senders to ensure your confirmation is sent to your inbox.
If for some reason you haven’t received an email or are encountering problems joining in online, please contact visitus@lancaster.ac.uk or visit our Webinar Help Page.
Event Details
An online taster session for anyone interested in studying undergraduate Marketing at university.
How does data transform marketing? What are the promises and challenges of using big data to inform fashion marketing? The session invites you to explore the case of marketing and management with 'big data'. We will look behind the scenes of a leading fashion brand's experiments with big data and discuss why some ideas remain a beautiful lesson in how not to use 'big data'."
You will also have the opportunity to find out what it's like to study Marketing at Lancaster University as well as ask questions to our current staff and students.
Contact Details
| Name | Dr Martin P. Walker |