Beer and crisps

Centre for Consumption Insights

A centre focusing on real-world problems of consumption, which are of global significance for marketing practice and public policy.

Scroll to content

About this Centre

Directed by Professor James Cronin and Dr Hayley Cocker, the Centre for Consumption Insights (CCI) builds on the research excellence and international, interdisciplinary networks of colleagues in the Department of Marketing. The CCI has expertise in all aspects of consumption studies, from consumer culture theory and the sociology of consumption, markets & marketing, through to experimental work in the domain of consumer psychology.

The CCI is heavily involved in scholarly activities on consumption-related issues linked to health & consumer wellbeing; food cultures & diet; political economy; the socio-cultural shaping of consumer identities; celebrity branding & consumer-celebrity relationships; digital cultures, the internet, & online tribes; sustainability; waste & consumers’ disposal practices; the production & consumption of craft objects; consumer spirituality; consumer risk-taking behaviours; youth & consumption; consumer disadvantage; and health communications.

The CCI is home to a number of funded projects and grant activities. The Centre also collaborates with and carries out consultancy with a range of partners on diverse topics.

Whether you are a student, colleague, organisation, media group, or member of the public, the CCI is willing to connect with you on all topics and contexts related to consumers, consumption, and consumer culture. Please contact the CCI directors, Professor Cronin or Dr Cocker, for any questions or information on how to get involved.

Our mission

To produce cutting-edge theory and actionable insights on a wide range of societal concerns that relate to consumers, consumption, and consumer culture. We work with colleagues from other institutions, policymakers, and corporate partners to identify pressing problems that can form the basis of research projects, public debate, and applicable solutions.

PhD programmes

The CCI is home to a vibrant, expanding, and inclusive doctoral community with members addressing cultural, socio-symbolic, ideological, and health- and sustainability-related aspects of consumption. We welcome PhD applicants from a diversity of academic backgrounds, and we provide the opportunity to get involved in a range of activities, events, and engagement opportunities to boost the profile of our researchers.

PhD study

Publications

People

Centre Director

James Cronin

Professor James Cronin

Professor in Marketing and Consumer Culture Studies

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D036, D - Floor, Management School

Deputy Director

Hayley Cocker

Dr Hayley Cocker

Senior Lecturer

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D044, D - Floor, Management School

Centre Administrator

Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity & Efficiency, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 B204, B - Floor, Management School

Members

Sandra Awanis

Centre for Consumption Insights

Helen Bruce

Dr Helen Bruce

Senior Lecturer in Marketing

Centre for Consumption Insights, Centre for Technological Futures

WP D008, D - Floor, Management School
Lenka Brunclikova

Dr Lenka Brunclikova

Teaching Associate

Centre for Consumption Insights, Pentland Centre

Hayley Cocker

Dr Hayley Cocker

Senior Lecturer

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D044, D - Floor, Management School
James Cronin

Professor James Cronin

Professor in Marketing and Consumer Culture Studies

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D036, D - Floor, Management School
Ahmad Daryanto

Dr Ahmad Daryanto

Senior Lecturer

Centre for Consumption Insights, Centre for Marketing Analytics & Forecasting, DSI - Society, Networks, Knowledge and Strategy

WP D045, D - Floor, Management School
Carolyn Downs

Dr Carolyn Downs

Senior Lecturer

Centre for Consumption Insights, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Society and Human Behaviour, Management and Society

+44 (0)1524 510939 C14, C - Floor, Charles Carter Building
Charlotte Hadley

Dr Charlotte Hadley

Research Associate

Centre for Consumption Insights, Pentland Centre

John Hardy

Dr John Hardy

Senior Lecturer in Materials Chemistry

Analytical and Spectroscopy Research Group, Physical and Analytical Chemistry

Linda Hendry

Professor Linda Hendry

Distinguished Professor

Centre for Consumption Insights, Chartered Institute of Logistics and Transport in the UK , Pentland Centre, Supply Chain Management

A072, A - Floor, Management School
Leighanne Higgins

Dr Leighanne Higgins

Senior Lecturer

Centre for Consumption Insights

WP D049, D - Floor, Management School
Margaret Hogg

Management and Society

D42, D - Floor, Charles Carter Building
Gillian Hopkinson

Centre for Consumption Insights, Management and Society, Networks, Knowledge and Strategy

Sophie James

Sophie James

PhD student, Associate Lecturer

Centre for Consumption Insights

Charlotte John

Charlotte John

PhD student

Centre for Consumption Insights

Hina Khan

Centre for Consumption Insights

Apisara Khli-in

Apisara Khli-in

PhD student

Centre for Consumption Insights

Chih-Ling Liu

Dr Chih-Ling Liu

Senior Lecturer

Centre for Consumption Insights

441524510197 D36, D - Floor, Charles Carter Building
Rebecca Liu

Dr Rebecca Liu

Senior Lecturer

Centre for Consumption Insights, Centre for Health Futures, Centre for Technological Futures , DSI - Society, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Society and Human Behaviour, Pentland Centre

Clare Mumford

Dr Clare Mumford

Senior Research Associate

Centre for Consumption Insights, Pentland Centre

WP E038, E - Floor, Management School
Adjoa Ocran

Adjoa Ocran

PhD student

Centre for Consumption Insights

Killian O'Leary

Dr Killian O'Leary

Lecturer in Marketing

Centre for Consumption Insights

Anthony Patterson

Professor Anthony Patterson

Professor of Marketing

Centre for Consumption Insights

Ghadafi Razak

Ghadafi Razak

Associate Lecturer

Centre for Consumption Insights, Pentland Centre

Mike Ryder

Dr Mike Ryder

Lecturer in Marketing

Centre for Consumption Insights, Centre for Scholarship and Innovation in Management Education, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Society and Human Behaviour, Security Lancaster, Security Lancaster (Behavioural Science)

WP D064, D - Floor, Management School
Alexandros Skandalis

Professor Alexandros Skandalis

Professor in Marketing, Head of Department

Centre for Consumption Insights

WP D061, D - Floor, Management School
Alison Stowell

Dr Alison Stowell

Senior Lecturer

Centre for Consumption Insights, Centre for Technological Futures , MSF Supervisors 2019/20, Pentland Centre

WP E021, E - Floor, Management School
Emre Tarim

Dr Emre Tarim

Lecturer in Behavioural Sciences

Centre for Consumption Insights, Institute for Social Futures Fellow, Pentland Centre

C03a, C - Floor, Charles Carter Building
Savita Verma

Dr Savita Verma

Visiting Researcher

Centre for Consumption Insights, Pentland Centre

Research clusters

Sustainable consumption research cluster

The Sustainable Consumption cluster of the CCI includes a critical mass of researchers investigating sustainable patterns of consumption and production. This specialist cluster centres on exploring and theorising greener forms of consumer behaviour, alternative ways of engaging with the market like sharing and renting in a circular economy, media representations of sustainability, and the empowerment and mobilisation of the public to achieve less resource-intensive ways of living and consuming. The cluster is actively involved in generating knowledge that can contribute to our theoretical understanding of consumption in the wider sustainability landscape as well as producing applicable insights. Working in collaboration with partners, organisations, government, other researchers and households, the goal of the Sustainable Consumption cluster of the CCI is to provide actionable guidance for policy, key supply chain stakeholders and consumers to drive towards cleaner, greener growth and more environmentally friendly lifestyles.

PPiPL

The Sustainable Consumption cluster contributes to the UKRI NERC funded PPiPL project led by Lancaster University in collaboration with 11 project partners.

The PPiPL project aims to fundamentally shift behaviours around food plastic packaging. Combining excellence in marketing, supply chains, waste management, chemistry and material science, PPiPL will deliver innovative solutions in the drive to eliminate problematic or unnecessary plastic waste. Focusing on how plastic packaging is embedded in consumers’ day-to-day lives, the project will undertake a holistic examination of the packaging supply chain to close the attitude-behaviour gap in consumers’ approaches to plastic usage and wastage.

Maria Piacentini

Centre for Health Futures, Health Equity Network, Management and Society

WP D061, D - Floor, Management School
Alison Stowell

Dr Alison Stowell

Senior Lecturer

Centre for Consumption Insights, Centre for Technological Futures , MSF Supervisors 2019/20, Pentland Centre

WP E021, E - Floor, Management School
Lenka Brunclikova

Dr Lenka Brunclikova

Teaching Associate

Centre for Consumption Insights, Pentland Centre

James Cronin

Professor James Cronin

Professor in Marketing and Consumer Culture Studies

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D036, D - Floor, Management School
Charlotte Hadley

Dr Charlotte Hadley

Research Associate

Centre for Consumption Insights, Pentland Centre

Clare Mumford

Dr Clare Mumford

Senior Research Associate

Centre for Consumption Insights, Pentland Centre

WP E038, E - Floor, Management School
Alexandros Skandalis

Professor Alexandros Skandalis

Professor in Marketing, Head of Department

Centre for Consumption Insights

WP D061, D - Floor, Management School
Linda Hendry

Professor Linda Hendry

Distinguished Professor

Centre for Consumption Insights, Chartered Institute of Logistics and Transport in the UK , Pentland Centre, Supply Chain Management

A072, A - Floor, Management School
John Hardy

Dr John Hardy

Senior Lecturer in Materials Chemistry

Analytical and Spectroscopy Research Group, Physical and Analytical Chemistry

Ghadafi Razak

Ghadafi Razak

Associate Lecturer

Centre for Consumption Insights, Pentland Centre

Savita Verma

Dr Savita Verma

Visiting Researcher

Centre for Consumption Insights, Pentland Centre

Vulnerable consumers research cluster

The Vulnerable Consumers cluster of the CCI focusses on how people who, as a result of personal situation, socio-demographic characteristics, or structural characteristics of the market environment, experience a higher risk of encountering negative outcomes in their exchange relationships with the market. The cluster considers the challenges faced by various segments of the consumer population when interacting with, integrating themselves into, and seeking to maximise their wellbeing through consumer culture. Working in collaboration with members of the public and partners, a key function of the Vulnerable Consumers cluster is to help society to better understand the multi-dimensional nature of consumer vulnerability and to provide guidance for policy and market actors in ensuring a more inclusive and supportive market environment.

The Marketplace and I Accordion

Craft consumption research cluster

The Craft Consumption research cluster of the CCI is interested in the synergies between production, marketing and consumption of craft-related products. Craft is an important sector, globally worth $35bn in 2017, with the potential to grow to $50.9bnby 2024. In the UK craft contributes £3.4bn to the UK economy, employing almost 150,000 people. In 2013 UNESCO has noted the potential of craft and artisan skills to improve the economies of both developed and developing countries, finding craft and artisan production could highlight shared cultural heritage, encourage community cohesion, contribute to low-carbon economies, improve opportunities for marginalised groups and offer employment in a sector unlikely to be adversely affected by the 4th Industrial Revolution (robotisation, artificial intelligence, internet of things).

The CASCADE Project Accordion