Beer and crisps

Centre for Consumption Insights

A centre focusing on real-world problems of consumption, which are of global significance for marketing practice and public policy.

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About this Centre

Led by Professor Maria Piacentini, this Centre (CCI) builds on the research excellence and the international, interdisciplinary networks of colleagues in the Department of Marketing. We have expertise in all aspects of consumption, from a focus on consumer culture theory and the sociology of consumption and markets, through to experimental work in the domain of consumer psychology.

Our work thus far has had an emphasis on consumption-related issues linked to health and consumer wellbeing, including: alcohol consumption; excessive food consumption; parenting practices and consumption; health and wellbeing; sustainable consumption; religious consumption; online consumption; youth and consumption; and health communications.

Our Mission

We aim to generate and disseminate cutting-edge knowledge and insights about Consumption and Consumer Behavior reflecting corporate and policy concerns. We work with policy and corporate partners to identify pressing problems and hot topics that can form the basis of research applications to develop actionable insights to address these areas.

PhD Programmes

We're home to a vibrant doctoral community where our PhD students are encouraged to take advantage of the School's research strengths to develop core skills. We welcome PhD applicants with an appropriate Masters degree or those who have a specialised Marketing undergraduate degree.

Publications

People

Centre Administrator

Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity & Efficiency, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 C26, C - Floor, Charles Carter Building

Members

Sandra Awanis

Centre for Consumption Insights

Hayley Cocker

Dr Hayley Cocker

Senior Lecturer

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D044, D - Floor, Management School
James Cronin

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D036, D - Floor, Management School
Ahmad Daryanto

Dr Ahmad Daryanto

Senior Lecturer

Centre for Consumption Insights, Centre for Marketing Analytics & Forecasting, DSI - Society, Networks, Knowledge and Strategy

WP D045, D - Floor, Management School
Carolyn Downs

Dr Carolyn Downs

Senior Lecturer

Centre for Consumption Insights, Fundamentals of IRAS, Lancaster Intelligent, Robotic and Autonomous Systems Centre, Management and Society, Society and Human Behaviour

+44 (0)1524 510939 C14, C - Floor, Charles Carter Building
James Freund

Centre for Technological Futures

Eman Gadalla

C42, C - Floor, Charles Carter Building
Charlotte Hadley

Dr Charlotte Hadley

Research Associate

Centre for Consumption Insights, Pentland Centre

John Hardy

Dr John Hardy

Senior Lecturer in Materials Chemistry

Physical and Analytical Chemistry

Linda Hendry

Professor Linda Hendry

Head of Department, Professor

Centre for Consumption Insights, Chartered Institute of Logistics and Transport in the UK , Pentland Centre, Supply Chain Management

A072, A - Floor, Management School
Leighanne Higgins

Dr Leighanne Higgins

Senior Lecturer

Centre for Consumption Insights

Margaret Hogg

Management and Society

D42, D - Floor, Charles Carter Building
Gillian Hopkinson

Professor Gillian Hopkinson

Head of Marketing Department, Professor

Centre for Consumption Insights, Management and Society, Networks, Knowledge and Strategy

Chih-Ling Liu

Dr Chih-Ling Liu

Senior Lecturer

Centre for Consumption Insights

441524510197 D36, D - Floor, Charles Carter Building
Rebecca Liu

Dr Rebecca Liu

Senior Lecturer

Centre for Consumption Insights, Centre for Health Futures, Centre for Technological Futures , DSI - Society, Pentland Centre

Alexandros Skandalis

Dr Alexandros Skandalis

Senior Lecturer in Marketing

Centre for Consumption Insights

WP D061, D - Floor, Management School
Alison Stowell

Dr Alison Stowell

Senior Lecturer

Centre for Consumption Insights, Centre for Technological Futures , MSF Supervisors 2019/20, Pentland Centre

Emre Tarim

Dr Emre Tarim

Lecturer in Behavioural Sciences

Centre for Consumption Insights, Institute for Social Futures Fellow

C03a, C - Floor, Charles Carter Building
Savita Verma

Dr Savita Verma

Research Associate

Centre for Consumption Insights, Pentland Centre

Jiahui Zhao

Jiahui Zhao

PhD student

Centre for Consumption Insights

Research Clusters

Sustainable Consumption

The Sustainable Consumption cluster of the CCI includes a critical mass of researchers investigating sustainable patterns of consumption and production. This specialist cluster centres on exploring and theorising greener forms of consumer behaviour, alternative ways of engaging with the market like sharing and renting in a circular economy, media representations of sustainability, and the empowerment and mobilisation of the public to achieve less resource-intensive ways of living and consuming. The cluster is actively involved in generating knowledge that can contribute to our theoretical understanding of consumption in the wider sustainability landscape as well as producing applicable insights. Working in collaboration with partners, organisations, government, other researchers and households, the goal of the Sustainable Consumption cluster of the CCI is to provide actionable guidance for policy, key supply chain stakeholders and consumers to drive towards cleaner, greener growth and more environmentally friendly lifestyles.

PPiPL

The Sustainable Consumption cluster contributes to the UKRI NERC funded PPiPL project led by Lancaster University in collaboration with 11 project partners.

The PPiPL project aims to fundamentally shift behaviours around food plastic packaging. Combining excellence in marketing, supply chains, waste management, chemistry and material science, PPiPL will deliver innovative solutions in the drive to eliminate problematic or unnecessary plastic waste. Focusing on how plastic packaging is embedded in consumers’ day-to-day lives, the project will undertake a holistic examination of the packaging supply chain to close the attitude-behaviour gap in consumers’ approaches to plastic usage and wastage.

Maria Piacentini

Centre for Health Futures, Health Equity Network, Management and Society

D - Floor, University House
Alison Stowell

Dr Alison Stowell

Senior Lecturer

Centre for Consumption Insights, Centre for Technological Futures , MSF Supervisors 2019/20, Pentland Centre

James Cronin

Centre for Consumption Insights, Networks, Knowledge and Strategy

WP D036, D - Floor, Management School
Alexandros Skandalis

Dr Alexandros Skandalis

Senior Lecturer in Marketing

Centre for Consumption Insights

WP D061, D - Floor, Management School
Linda Hendry

Professor Linda Hendry

Head of Department, Professor

Centre for Consumption Insights, Chartered Institute of Logistics and Transport in the UK , Pentland Centre, Supply Chain Management

A072, A - Floor, Management School
John Hardy

Dr John Hardy

Senior Lecturer in Materials Chemistry

Physical and Analytical Chemistry

Charlotte Hadley

Dr Charlotte Hadley

Research Associate

Centre for Consumption Insights, Pentland Centre

Savita Verma

Dr Savita Verma

Research Associate

Centre for Consumption Insights, Pentland Centre

Vulnerable Consumers Research Cluster

The Vulnerable Consumers cluster of the CCI focusses on how people who, as a result of personal situation, socio-demographic characteristics, or structural characteristics of the market environment, experience a higher risk of encountering negative outcomes in their exchange relationships with the market. The cluster considers the challenges faced by various segments of the consumer population when interacting with, integrating themselves into, and seeking to maximise their wellbeing through consumer culture. Working in collaboration with members of the public and partners, a key function of the Vulnerable Consumers cluster is to help society to better understand the multi-dimensional nature of consumer vulnerability and to provide guidance for policy and market actors in ensuring a more inclusive and supportive market environment.

The Marketplace and I Accordion

Craft Consumption Research Cluster

The Craft Consumption research cluster of the CCI is interested in the synergies between production, marketing and consumption of craft-related products. Craft is an important sector, globally worth $35bn in 2017, with the potential to grow to $50.9bnby 2024. In the UK craft contributes £3.4bn to the UK economy, employing almost 150,000 people. In 2013 UNESCO has noted the potential of craft and artisan skills to improve the economies of both developed and developing countries, finding craft and artisan production could highlight shared cultural heritage, encourage community cohesion, contribute to low-carbon economies, improve opportunities for marginalised groups and offer employment in a sector unlikely to be adversely affected by the 4th Industrial Revolution (robotisation, artificial intelligence, internet of things).

The CASCADE Project Accordion

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