Event Details

Join Professor Ian McCarthy; where he will explain why and how social media can be used to be more open to connecting with, learning from, and working with academics and other stakeholders outside of their field.

Many universities and their researchers aim to produce research that impacts how business leaders, policy-makers, public-sector professionals, entrepreneurs, and innovators think and act. However, this mission remains elusive for many academics because they struggle to design and produce research capable of overcoming the research-practice gap.

Professor Ian McCarthy will explain why and how social media can be used to be more open to connecting with, learning from, and working with academics and other stakeholders outside of their field. Ian reports on research and personal experience on how social media can be used as a boundary-spanning technology to help bridge the research-practice gap. The context and examples Ian use are from business and management, but the message is more widely applicable.

Bio

Ian McCarthy is the W.J. VanDusen Professor of Innovation and Operations Management at Simon Fraser University (Vancouver, Canada) and a professor at the Center in Leadership, Innovation and Organisation at Luiss (Rome, Italy). Previously, he was a faculty member at the universities of Sheffield and Warwick, and a Fulbright Scholar at the Georgia Institute of Technology.

His research and teaching span operations, innovation and technology management. His publications and courses examine the value of creative consumers, the speed and impact of technology licensing, the use of gamification practices in business, and how to create and capture value from big data. He has also published on social media functionality's dark and bright sides, the threats and opportunities of deepfakes, and how to measure and deal with bullshit in the workplace. His publication record can be viewed here.

Twitter: @toffeemen68

LinkedIn: https://www.linkedin.com/in/ianmccarthy1/

Blog: https://itdependsblog.blogspot.com/p/home.html

Online Event

For further information, please contact Professor Martin Spring

m.spring@lancaster.ac.uk

This event was made possible thanks to funding from the Economic and Social Research Council (ESRC)