Event Details

easy come, easy go: the inside story of the easyJet start-up

As one of the top names in marketing in the UK, Tony Anderson will share his inside story of how he personally coordinated, implemented and oversaw the start-up airline’s route to becoming a major force in European aviation.

Tony saw the easyGroup expand, permeating new business areas ranging from car rental and cinemas to a chain of internet cafes. As a result, Tony’s experience and business acumen deepened.

With astute marketing experience under his belt, Tony will share his story of successes and failures in his masterclass.

After graduating from Lancaster University in 1987, Tony joined British Airways as a management trainee and worked as part of a small team building the airline’s direct sales capabilities.

In 1995 Tony was headhunted to become the first marketing director of an orange start-up airline called easyJet. He worked closely alongside founder Stelios Haji-Ioannou to develop and launch what has become one of Europe’s most successful companies and a household name. Tony went on to become marketing director of easyGroup and set out to paint the world orange by launching a variety of new businesses under the easy brand.