"Familiarity, not unpredictability" key for Premier League audiences
11 May 2015
11 May 2015
The Guardian's Sean Ingle discusses research conducted by LUMS economist Rob Simmons and Liverpool University's Babatunde Buraimo, which suggests that fans prefer big names over competitive matches.
http://www.theguardian.com/football/blog/2015/may/10/premier-league-tv-viewers-sea-ingle