Prof Joonas Rokka, EM Lyon Business School - Doing Videography in Research
Thursday 25 February 2021, 1:00pm to 3:00pm
Venue
Online (Microsoft Teams)Open to
Postgraduates, StaffRegistration
Free to attend - registration requiredRegistration Info
Please email Leigh Sandiford to register for the event, further details will then be distributed. l.sandiford@lancaster.ac.uk
Event Details
This talk invites discussions and views into what doing research and theorization on video medium could entail.
While academics are known for their excellence in writing, arguably, filmmaking and video-based expression has received only limited attention despite the fact that we are living "the era of video". Several examples and perspectives are considered towards how video and videography could be applied and adapted in academic research, but also how it could be used to disseminate research insights and to reach new audiences, given its unique nature.
Speaker
Emlyon Business School
Joonas Rokka is professor of marketing and director of Lifestyle Research Center at Emlyon Business School. He is an expert in creative visual research methods and in the study of branding, consumer experience, and new media. His research has received several awards, including The Sidney J. Levy Award, and has been published in journals like the Journal of Consumer Research, Organization, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Recherche et A
Contact Details
| Name | Leigh Sandiford |