Family Business Excellence Programme

Andrea and her brother, Robert Kearsley, are joint group CEOs of this 4^th generation family business, which has holiday and caravan parks across Lancashire, Cumbria and North Yorkshire. “We’re a family-run business - but we also look after families with our holiday offering,” Rob explains. “It’s all about family.”

This means trying to treat everybody as part of the family, he says. “We’re just short of 250 people at the moment and we personally interview everybody, we know everybody, it’s personal.” Although it is a mindset that presents its own challenges, it has also led to important changes, including several inspired by the Family Business Programme.

“To open things up, we’ve established a focus and reaction team, drawn from a small number of experienced managers, which is tasked with listening to voices other than just mine or Andrea’s and implementing ideas that bring immediate effect. We came straight out of one of the sessions and set that up. We’ve also created a new management board, with a Chairman from outside the family, to oversee the next 15-25 years, and again that’s come out of the programme – it has refocused and reenergised us.”

The programme, developed and delivered by Lancaster University Management School and its Centre for Family Business, invites two attendees from each company. While typically these delegates span the generational divide, Rob and his sister had recently bought out the other directors and found themselves running Partington’s together. “It was a funny position. Although we were coming off the back of our 4^th best year trading, we were wondering where to go next. It was almost like a start-up,” he says. “Plus, Andrea and I have worked together for 25 years now. You get two for the price of one with us, that’s our dynamic. It wouldn’t have worked with just one of us coming on the programme.”

Andrea agrees. “It was great to have time away from the business, together, so we could think about things in a different way and discuss what we’d learned straight away.” She adds that she really appreciated the range of different generations and different perspectives on the programme. “It was really good listening to the younger people, who were the same age as our children, because they had completely different viewpoints.”

In fact, she says, the programme quickly focused her mind on the issue of succession planning. “We were discussing having the right people in the right jobs. Then, during the ‘fishbowl’ session in the Growth & Regeneration workshop, I was put on the spot about my main concern: when our children came through, would we be able to place them in positions that would be best for them and for the business? As it was, Rob and I had never even asked them if they wanted to work with us!”

As a direct result, Andrea says, she and Rob held frank discussions with their children. “It was difficult, because we didn’t want them to feel obliged, but now we’re in a far better position, knowing how they feel about joining the business. That was a massive outcome for me.”

Thanks to the programme, they have also re-examined their training provision. “Being in the service industry, we spend a lot of time and money on training,” Andrea says. “The vast majority of that budget was going on leadership for established managers - yet they were the ones who were already pretty good at it. Now, instead, we’re putting first-line supervisors on leadership courses to build their potential. That came up on the first day of the programme, and within weeks we had 40 people on the courses.”

Andrea also enthuses about the workshop sessions that divided the delegates into separate peer groups, providing a confidential environment in which to unpick strategic and leadership issues by asking open questions of one another and then developing action plans. “That’s something I’ve been using at work to get more out of people,” she says. “Rather than asking a question you think you know the answer to, you get them to think about it properly and actually wait and listen to what they’ve got to say.”

Both siblings are full of praise for the practical tools and techniques introduced over the course of the programme. “You get out what you put in and I was impressed by the openness of the people in the room,” Rob says. “It felt natural. It was nice to think that we might be in a position to advise people who haven’t yet been through what we’ve been through, and if something comes up that I think they could help with, I’ll call them.”

“You can feel isolated working in your own business,” Andrea adds. “This gave us the opportunity to meet other family business people, from completely different types of business, and to realise we’re all facing the same sort of issues. It helped us see that sometimes you’re wearing so many different hats, thinking about so many different areas - and you need to step back and focus on the right things.”

The Family Business Excellence Programme is funded by the European Regional Development Fund, and is available to eligible ERDF Lancashire based SMEs.

The Family Business Excellence Programme is a six month programme designed for family-run SMEs to enhance business productivity and develop a sustainable strategy to serve future generations. It is fully-funded by the European Regional Development Fund. Contact us on familybusiness@lancaster.ac.uk to find out more.