Event Details

How luxury brands reverse every rule in the textbook and why it works.

This Marketing taster lecture invites you to dive into the world of luxury marketing – behind the scenes. Luxury markets are niche, profitable and turn traditional marketing strategy upside-down: Increasing prices to increase demand? Certainly. Making it difficult for clients to buy? Yes, please. Not pandering to customer’s wishes? Absolutely. Communicating to those the brand is not targeting? Always! What sounds like the crazy reversal of every marketing strategy rule is at heart of successful luxury marketing management. This session will teach you the difference between Prada, Chanel and Hugo Boss and introduce you to the “anti-laws” of luxury marketing management.

Our Business Master's Taster Series invites undergraduate students or graduates who are considering doing a postgraduate course in the future to find out more. W hether you are already studying Marketing, or are new to the subject, join this hour-long session to get a first-hand taste of our teaching and to learn more about this fascinating topic. You are also invited to stay for refreshments afterwards, to talk to the lecturer and current students to find out more about our Master's courses.