Professor Alexandros Skandalis
Professor in Marketing, Head of DepartmentResearch Overview
My research interests revolve around consumer culture and its various manifestations in cultural and creative industries (e.g. music, craft, digital gaming), sustainable consumption, and digital cultures.
A key aspect of my research sits at the intersection of consumer culture and cultural sociology and relates to aesthetics, taste, experiential marketing and the consumption of space and place. For instance, I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music). One of my recent research projects dealt with the exploration of the variety of ways in which individuals further develop their musical tastes in the indie music field by drawing upon place-specific practices and experiences.
Another important aspect of my research focuses on the study of digital cultures and experiences and sustainable consumption and I am currently working on a large funded research project focusing on the role of plastic packaging consumption in individuals' everyday lives.
My work has appeared in several international peer-reviewed journals such as Sociology, Journal of Travel Research, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Place Management and Development, and Marketing Theory, amongst others.
I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others.
I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland.
My Role
I joined Lancaster University Management School in March 2017 as a Lecturer in Marketing. I was previously Assistant Professor in Marketing at Toulouse Business School, University of Toulouse in France. I completed my PhD in Marketing at Manchester Business School, The University of Manchester where I was the recipient of the competitive Manchester Business School Doctoral Scholarship funding award. I am a Fellow of the Higher Education Academy.
Qualifications
BEng, MEng Production & Management Engineering (Democritus University of Thrace), MSc, PhD Marketing (The University of Manchester, Manchester Business School).
Current Teaching
MKTG403(2): Understanding Online Consumer Engagement (module leader)
PhD Supervision Interests
I am willing to supervise PhD students in the following areas: Aesthetics and taste, consumption of space and place, arts marketing and cultural industries, music and consumer culture, experiential marketing, sustainable consumption, digital cultures.
Culture and Communication: Making Connections, Transcending Disciplines (CULCOM)
01/03/2023 → 31/07/2023
Research
LU GCRF Block Grant and Newton & FCRI: Plastic Packaging in Peoples Lives - Malaysia
03/10/2022 → 30/09/2023
Research
Plastic Recycling and Reduction in Cities
01/04/2022 → 30/09/2022
Research
Plastic Packaging in Peoples' Lives (PPiPL): Bridging the consumer attitude-behaviour gap
01/11/2020 → 30/04/2024
Research
Plastic Packaging in Peoples' Lives (PPiPL): Bridging the consumer attitude-behaviour gap
01/11/2020 → 31/10/2023
Research
Producing and Consuming Craft Objects n Place: The Case of Manchester's Craft and Design Centre
01/10/2019 → 30/10/2023
Research
CCI Roundtable Session on The Cost of Living Crisis
Participation in workshop, seminar, course
CCI Roundtable Session on Halloween: History, Lore, & Consumption (2023)
Public Lecture/ Debate/Seminar
Panel Discussion: Packaging Today
Invited talk
UKSS International Conference 2023
Participation in conference - Academic
BPF Sustainability and Plastics 2023: Weighing social responses to the challenges of waste plastics
Invited talk
Advancing Plastic Waste Reduction in Agri-Food Supply Chains: A Stakeholder Perspective
Invited talk
Panel Discussion: Plastics Sustainability: myth busting and the human factor
Invited talk
Futures work at Lancaster University no.2: The little book of plastics in everyday life
Invited talk
CCI Roundtable Session on the Cost of Living Crisis
Public Lecture/ Debate/Seminar
The future of recycling
Invited talk
Plastic Packaging in People’s Lives: Perspectives on the Consumer Attitude-Behaviour Gap
Oral presentation
Plastic Packaging in People’s Lives: Perspectives on the Consumer Attitude-Behaviour Gap
Invited talk
Plastic packaging in People's Lives (PPiPL): From farm to fork and beyond?
Invited talk
PPiPL: Valuing the afterlives of materials
Invited talk
Plastic Packaging in People’s Lives: Reflections on Engaged Academic Research
Invited talk
LUMS What Matters Now
Other
CCI Roundtable Session on Technoconsumption and Artificial Intelligence
Public Lecture/ Debate/Seminar
Morecambe Bay Curriculum
Oral presentation
Responsibility and Plastic Packaging: Exploring the issues for the packaging supply chain
Participation in workshop, seminar, course
Standing Conference on Organizational Symbolism
Participation in conference -Mixed Audience
Panel discussion on citizen engagement
Public Lecture/ Debate/Seminar
Academy of Marketing Conference (Event)
Editorial activity
2018 Consumer Culture Theory Conference (Event)
Publication peer-review
The role of architecture in experiential consumption: The case of live music experiences
Invited talk
Transformative Consumer Research
Participation in conference -Mixed Audience
Consumption, Markets and Culture (Journal)
Publication peer-review
Journal of Place Management and Development (Journal)
Publication peer-review
Journal of Product and Brand Management (Journal)
Publication peer-review
EIASM 9th Workshop on Interpretive Consumer Research
Participation in conference -Mixed Audience
Transformative Consumer Research
Participation in conference -Mixed Audience
Primavera PRO Conference
Festival/Exhibition/Concert
Consumer Culture Theory Conference
Participation in conference -Mixed Audience
Association for Consumer Research Conference
Participation in conference -Mixed Audience
Academy of Marketing Conference
Participation in conference -Mixed Audience
8th Workshop on Interpretive Consumer Research
Participation in conference -Mixed Audience
11th European Academy of Design Conference
Participation in conference -Mixed Audience
13th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing
Participation in conference -Mixed Audience
Consumer Culture Theory Conference
Participation in conference -Mixed Audience
Consumption, Markets & Culture
Participation in workshop, seminar, course
8th International Conference on Design & Emotion (D&E)
Participation in conference -Mixed Audience
DPPI: Designing Pleasurable Products and Interfaces Conference
Participation in conference -Mixed Audience
Centre for Consumption Insights
- Centre for Consumption Insights