Dr Alexandros Skandalis

Senior Lecturer in Marketing

Research Overview

My research interests revolve around consumer behaviour, consumer culture, cultural sociology, arts and experiential marketing, and digital cultures. I am particularly interested in conducting research within the cultural and creative industries.

A key aspect of my research relates to aesthetics and taste and the consumption of space and place. I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music). One of my recent research projects dealt with the exploration of the variety of ways in which individuals further develop their musical tastes in the indie music field by drawing upon place-specific practices and experiences in Manchester, UK.

Another important aspect of my research focuses on the study of digital cultures and experiences within the context of online communities from a post-postmodern perspective. To these ends, I have also been working in the application of psychoanalytic theories in improving our understanding of digital cultures and I am particularly interested in the work of British psychoanalyst Donald Winnicott on transitional space and phenomena.

I am also currently working in two funded research projects focusing on: a) the production and consumption of craft objects in place (i.e. the Craft & Design Centre in Manchester, UK) and b) the role of plastic packaging in consumers' lives with the aim of closing the attitude behaviour gap and promoting more sustainable forms of consumption.

My work has appeared in several international peer-reviewed journals such as Advances in Consumer Research, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Place Management and Development, Journal of Services Marketing, Marketing Theory, and Sociology.

I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others.

I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland.

CCI Roundtable Session on Technoconsumption and Artificial Intelligence
Public Lecture/ Debate/Seminar

Responsibility and Plastic Packaging: Exploring the issues for the packaging supply chain
Participation in workshop, seminar, course

Standing Conference on Organizational Symbolism
Participation in conference

Academy of Marketing Conference (Event)
Editorial activity

2018 Consumer Culture Theory Conference (Event)
Publication peer-review

The role of architecture in experiential consumption: The case of live music experiences
Invited talk

Consumption, Markets and Culture (Journal)
Publication peer-review

Journal of Place Management and Development (Journal)
Publication peer-review

Journal of Product and Brand Management (Journal)
Publication peer-review

EIASM 9th Workshop on Interpretive Consumer Research
Participation in conference

Transformative Consumer Research
Participation in conference

Primavera PRO Conference
Festival/Exhibition/Concert

Transformative Consumer Research
Participation in conference

Consumer Culture Theory Conference
Participation in conference

Association for Consumer Research Conference
Participation in conference

Academy of Marketing Conference
Participation in conference

8th Workshop on Interpretive Consumer Research
Participation in conference

11th European Academy of Design Conference
Participation in conference

13th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing
Participation in conference

Consumer Culture Theory Conference
Participation in conference

Consumption, Markets & Culture
Participation in workshop, seminar, course

8th International Conference on Design & Emotion (D&E)
Participation in conference

DPPI: Designing Pleasurable Products and Interfaces Conference
Participation in conference

  • Centre for Consumption Insights