Dr Eman Gadalla


Research Interests

My principal research interests lie in the fields of E-tailing, and Consumer Behaviour. I am broadly interested in understanding how different technologies affect our life. In particular, my research explores the idea of enhancing customer experience through technology with a specific focus on novel and fast growing technologies such as virtual reality.

Areas of interest include:

  • Virtual reality applications and uses.
  • Online retailing in emerging markets.
  • Virtual Consumption.
  • Compensatory Consumption.
  • Hedonic/Experiential Consumption.