Josiane Fernandes

Lecturer in Marketing, PhD student

Research Overview

I'm interested in how and why markets work the way they do and I'm keen to explore ways in which they can be made to work differently.

Currently, my research explores how micro-entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatisation, violence and poverty. From an Actor-Network Theory (ANT)/Market Studies perspective, I analyse how a market for favela tourism is sustained. After spenfing months in Rio's largest favela - Rocinha - a central point of this case is the role of social media and other digital technologies as a tool for local entrepreneurs. In the digital, entrepreneurs work to make a market of the favela space and use online pages and apps to fight stigmatised perceptions of the favela and its residents.

35th EGOS coloquium
Participation in conference

Intellectual Party Summer Conference 2019
Participation in conference

Intellectual Party/Summer Conference 2018
Participation in conference

Alliance Manchester Business School DOCTORAL AND RESEARCH CONFERENCE
Participation in conference

2nd Academy of Marketing Publishing Workshop
Participation in workshop, seminar, course

Lancaster University Postgraduate Research Conference
Participation in conference

Lancaster’s Intellectual Party/Summer Conference 2017
Participation in conference

2nd LancStock Market Studies Workshop
Participation in workshop, seminar, course

6th STS Postgraduate Conference
Participation in workshop, seminar, course

Interdisciplinary Market Studies Workshop
Participation in workshop, seminar, course