Professor Margaret Hogg

Research Interests

My principal research interests lie in the field of Consumer Behaviour. In my research I focus on the relationship between identity, self and consumption. My research topics have included

Consumption and the undesired self (in collaboration with Professor Emma Banister, Alliance Manchester Business School)

Empty nest women (in collaboration with Professor Pauline Maclaran, RHUL)

The relationship between mixed emotions and approach and avoidance conflicts in consumer behaviour (In collaboration with Dr Elfriede Penz (Wirtschaftsuniversitaet, Vienna, Austria)

Disadvantaged and vulnerable consumers (in collaboration with Professor Maria Piacentini (Lancaster University) and Professor Sally Hibbert (Nottingham University)

The Association for Consumer Research is the major academic forum in my area of research, and I have been an active member of the ACR for over twenty years, attending the American and European conferences. I am also a member of CCT (Consumer Culture Theory); EMAC (European Marketing Academy); and the Social History Society.

Qualifications

MA (Hons) Politics and Modern History (Edinburgh), MA (Business Analysis) (Lancaster), PhD (Manchester), PGCE (Manchester/Bolton)

Current Teaching

Doctoral supervision (full-time and part-time).

Research Grants

Dr Teresa Davis (Sydney University) was awarded $5000 AUD (approx £2686) under the University of Sydney Research Collaboration Visit Scheme to sponsor my three week research visit to the University of Sydney Business School (Feb/March 2020) awarded: October 2019.

PhD Supervision Interests

I am interested in supervising doctoral students from the consumer behaviour field, particularly with an orientation towards qualitative-based approaches to research, for instance as found in Consumer Culture Theory. My specific research interests are in the intersections between identity, self and consumption, and in extending theory-building in this area via a variety of empirical contexts (e.g. new mothers; empty nest women; families; children and adolescent consumers; acculturation and cultural contexts).