Professor Paul Hughes

Chair in Strategy

Research Overview

My research focus can be broadly defined as examining strategy-making across contexts including the private sector (SMEs, international businesses) and the public sector (e.g., UK, Brazil). My research is international in nature exmaining strategy-making in different countries and continents (e.g., Europe, Asia, the Americas). My particular interests are in strategic improvisation, strategic decision-making and the application of resources and capabilities under uncertainty, and, the causes of strategy failure.