Dr Sandra Awanis
LecturerResearch Interests
- International marketing ethics
- Cross-cultural consumer behaviour
- Consumer finance
- Global public policy
- Methodological issues in cross-country analysis
Research Grants
ASEA-UNINET Postdoctoral Research Grant
Current Teaching
MSc Marketing
MKTG501 Markets
MSc Advanced Marketing Management
MKTG414 International Marketing Management
UG Marketing
MKTG303 Global Marketing Management
MKTG210 Quantitative Marketing Research
MKTG100 Statistics
Professional Role
International Advisor (Marketing)
Senate representative (Management School)
PhD Supervision Interests
I am available to supervise PhD around the broad area of international marketing and cross-cultural consumer behaviour. Specific topics on ethics and CSR, consumer financial vulnerability and transformative research are most welcome.
Selected Publications
Consumer susceptibility to credit card misuse and indebtedness
Awanis, S., Cui, C.C. 2014 In: Asia Pacific Journal of Marketing and Logistics. 26, 3, p. 408-429. 22 p.
Journal article
The effects of consumer expectations on credit card overuse
Awanis, S., Schlegelmilch, B.B. 23/06/2014
Conference paper
Susceptibility to credit card effects and revolving credit card holders: a multi-country evaluation on British, Singaporean and Malaysian youth markets
Awanis, S., Cui, C. 17/07/2013
Conference paper
Consumer susceptibility to credit card effect: a new concept and measurement scale
Awanis, S., Cui, C. 2013
Conference paper
A structural equation modelling of credit card debt among the youth market
Awanis, S. 27/08/2012
Conference paper
Dynamic view of consumer vulnerability: a contextual analysis of credit card debt among the youth market
Awanis, S., Cui, C. 2012
Conference paper
An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt
Awanis, S., Cui, C. 2011
Conference paper
Pre-purchase reference points and post-purchase values derived: a study of Indonesian and Singaporean consumers
Cui, C., Awanis, S. 2009
Conference paper
All Publications
Pennies Each Day: A Micro-Savings and Consumer Empowerment in Developed Economies
01/01/2024 → 01/06/2025
Research
Sustainable cities: the role of green skills and sustainable education
01/01/2024 → 31/12/2024
Research
Booths
School Engagement
Manchester United Football Club
School Engagement
ff.next, Budapest, Hungary
School Engagement
FCRI INTERNAL SEED CORN GRANT
Prize (including medals and awards)
LUMS Research Incentives Fund (RIF)
Prize (including medals and awards)
Centre for Consumption Insights
- Centre for Consumption Insights