Steve Walker, a Director with Journey Further SEO, a performance marketing agency whose clients include Sports Direct, Oddbox and Evans Cycles, gave a presentation to Lancaster University Management School Marketing students this term.

Steve gave a wealth of advice on search marketing, and has written a blog for us about the arae.

He said: "Searching is one of the main ways that people navigate the internet, and if you’re a website owner you want to be front and centre for any related searches your customers might make.

"In their range of different forms, advertising and marketing are about gaining attention – you want to be where people are looking, where they interact, so search is definitely the first place you want to focus. It’s a key route to customer for many products and services."

You can read the full blog on Search Engine Optimisation and what students can do to best position themselves for a career in the field here: http://wp.lancs.ac.uk/lums/marketing/2209