Dr Leighanne Higgins
Senior LecturerProfile
I am interested in the area of consumer behaviour, and teach many of the CB courses here at LUMS marketing department. My research interests equally lie within the realm of consumer behaviour, specifically the area of sacred consumption, whereby I investigate the complex relationship between religious and marketplace structures. My current research projects investigate religious consumptive behaviours within the context of pilgrimage.
Current Teaching
MKTG101: Introduction to Marketing (Consumer Behaviour)
MKTG225: Consumer Behaviour
MBA 502: Marketing (Consumer Behaviour)
Career Details
PhD in Marketing (University of Strathclyde, Glasgow)
MRes in Business (University of Strathclyde, Glasgow)
BA (Hons) International Business and Modern Languages (University of Strathclyde, Glasgow)
Research Grants
2009-2013: ESRC (1+3) Studentship (MRes and PhD)
June 2016-September 2017: LUMS Pump Priming Funding to investigate illness and disability access barriers to the touristic marketplace.
PhD Supervision Interests
I am willing to discuss possible supervision with candidates interested in sacred consumption, investigating the relationship between religion and marketplace structures and religious and secular pilgrimage.
Selected Publications
Faith hope and love: doing family through consuming pilgrimage
Higgins, L., Hamilton, K. 2014 In: Journal of Marketing Management. 30, 15-16, p. 1577-1596. 20 p.
Journal article
Is the crucifix sacred?: exploring the Catholic consumption of sacred vessels in building connection with the sacred
Higgins, L., Hamilton, K. 2011
Conference contribution/Paper
Sacred places: an exploratory investigation of consuming pilgrimage
Higgins, L., Hamilton, K. 2011
Conference contribution/Paper
All Publications
The Marketplace and I: Understanding how art can positively change consumer perceptions towards disability
01/06/2022 → 31/05/2023
Research
The Marketplace and I: Understanding disabled consumer experiences of marketplace interaction through disabled art
01/01/2019 → 31/12/2019
Research
CCI Roundtable Session on Halloween: History, Lore, & Consumption
Public Lecture/ Debate/Seminar
Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering
Invited talk
Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering
Invited talk
Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering
Invited talk
Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption
Invited talk
Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption
Invited talk
- Centre for Consumption Insights