Dr Leighanne Higgins

Senior Lecturer

Profile

I am interested in the area of consumer behaviour, and teach many of the CB courses here at LUMS marketing department. My research interests equally lie within the realm of consumer behaviour, specifically the area of sacred consumption, whereby I investigate the complex relationship between religious and marketplace structures. My current research projects investigate religious consumptive behaviours within the context of pilgrimage.

Selected Publications

Faith hope and love: doing family through consuming pilgrimage
Higgins, L., Hamilton, K. 2014 In: Journal of Marketing Management. 30, 15-16, p. 1577-1596. 20 p.
Journal article

Is the crucifix sacred?: exploring the Catholic consumption of sacred vessels in building connection with the sacred
Higgins, L., Hamilton, K. 2011
Conference contribution/Paper

Sacred places: an exploratory investigation of consuming pilgrimage
Higgins, L., Hamilton, K. 2011
Conference contribution/Paper

The Marketplace and I: Understanding how art can positively change consumer perceptions towards disability
01/06/2022 → 31/05/2023
Research

The Marketplace and I: Understanding disabled consumer experiences of marketplace interaction through disabled art
01/01/2019 → 31/12/2019
Research

CCI Roundtable Session on Halloween: History, Lore, & Consumption
Public Lecture/ Debate/Seminar

Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering
Invited talk

Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption
Invited talk