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Undergraduate study in Marketing

Academically stretching degrees that prepare you for the changing demands of global business.

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About Marketing at Lancaster

Originally, marketing was concerned with our basic needs and the use of expertise to deliver the right products, with the right packaging and promotion, to the right place at the right price and time.

In an internet-connected world, the application of marketing principles to politics, culture and consumption has become far more sophisticated and creates new demands for relevant knowledge, skills and expertise. Helping you acquire these skills is at the heart of our degrees.

Working with some of Europe’s leading academics and managers offers you the opportunity to develop your practical skills and conceptual capabilities and become a key player in the world of marketing, advertising, and online communications. Whichever programme you select, the research-led teaching that informs your degree will provide practical and real-world examples and experiences for you to explore with your tutors.

Our graduates have an excellent record of employment, and obtain challenging and fulfilling posts with blue chip organisations, major advertising and media agencies, as well as a host of other business, government, and charitable organisations.

The Benefits

Undergraduate Courses

An exciting range of degrees in Marketing, Advertising and Design, including four-year courses with a year abroad or with a placement in industry.

CIM Accredited Degree

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Lancaster University has joined forces with CIM to give students on selected courses the opportunity to gain professional qualifications through the CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM Accredited Degree
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Degree Flexibility

Our degrees are designed to help you switch the focus of your studies as your interests develop. We understand that committing yourself to a particular degree when you haven't studied it before is a big decision, so your first year, known as Part I, doesn't count towards your final degree. At the end of this year, you will have experienced different subjects which will help you to make a clearer decision about what to you want to study for the rest of your degree, known as Part II.

Placements in Industry

On most of our degrees, you have the option of doing a placement year. For some, the placement is an integral part of the degree, but on most of our other degrees you can also take an optional placement year. If you’re able to take that extra year, you’re likely to find it very beneficial. The experience will give your employment prospects a huge boost – you will not find it hard to secure interviews for graduate jobs.

Placements and Study Abroad

Top tips to get ahead in Marketing from our Careers Coach

My name is Vicky and I am one of the specialist Careers Coaches with LUMS. It wasn’t all that long ago (well, maybe it was!) that I was joining as a fresher to my degree, so I am so excited for you all as you think about starting your journey with us! I had the most fantastic 4 years and I am so proud to have found my way back here for work now.

Why do you want to work in marketing? What makes you a great candidate?

The prospect of talking about careers and job applications before you have even walked through our doors may sound ridiculous and overwhelming, but figuring out what you want to do when you walk back out that door takes time! You may have chosen your major, but that is just the first step – understanding who you are, where you might fit in the world and what you might want to do with your major is an organic process, which needs careful thought and investment over the duration of your degree. We are here to work with you from day one and support under-grads trying to make sense of that scary prospect ‘what am I supposed to do?’. Your Marketing Me module is an integral part of your course across all three or four years – designed specifically to help you work through the answers to that question.

Together as a cohort, and in 1-1s, we will figure out what makes you tick, where the market opportunities are and how we can find the sweet spot between your interests, values and ambitions, with the graduate job market in whatever sector you see yourself contributing. Once we have laid those foundations, we can put your growing marketing knowledge to good use, applying your customer insight, creative campaigning and brand management to composing compelling applications for internships, placements and graduate roles.

Want to make a start and get ahead?

Start paying close attention to your own behaviours as a consumer. Where do you spend your money and your time? What does your media landscape look like? Where do you see things that influence you? And finally, think carefully about the current challenges of the global pandemic, the climate crisis, digital poverty, and systemic racism may affect the market place where brands are trying to sell you their products and services. Get into good habits now -  read the news (from a credible source, not social media!), keep your eyes on industry press like Marketing Week, Advertising Week, The Drum and Campaign and try not to skip the ads on your newsfeeds!

On behalf of the LUMS Careers Team, we look forward to welcoming you to Lancaster.

Marketing Me

Student Liv describes her experience of the Marketing Me launch event 2021, where she worked in a team to prepare a pitch to a real-life client.

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Blueprint scholarship inspires future careers

Lancaster graduate Constance Ip won a scholarship through the generosity of Rob Day, a businessman who graduated from Lancaster 30 years before her. Rob, who graduated from Lancaster in 1985 with a BSc in Management Science-Marketing, started his own successful business, Blueprint Interiors.

The Blueprint Scholarship began in 2010 and is awarded for outstanding achievement in the BSc Marketing and Design course. Winning the prize in 2018, Constance was delighted to receive the award "I am deeply honoured to receive the Blueprint Interiors Scholarship. It is not only a recognition of my academic efforts over the past three years, but also an award that demonstrates the value of the knowledge, practical experience, and skills I have gained from undertaking the Bsc Marketing and Design course. Learning simultaneously from two different subjects has helped me understand the relationship between two seemingly unrelated, but intertwined disciplines."

The eight winners of the scholarship prize have each had the opportunity to visit Blueprint to gain valuable work experience and mentor support from Rob, this, in addition to the cash element of the award are greatly appreciated by the students. Rob says “Our involvement with Lancaster University in providing the Blueprint Scholarship, reflects our desire to implement and encourage closer collaboration between education and industry. We firmly believe that learning is a lifelong and continuous process. The value is multiplied by the wider experience and practical application and testing obtained in commercial practice. The study of Design in a Marketing context is embedded in our own interests and core beliefs; we are delighted to support the course and reward outstanding effort by the most talented and committed students.”

You can read more about the previous winners and learn about Blueprint via the Blueprint website.

Blueprint Scholarship

Student Profiles

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