Undergraduate study in Marketing

Academically stretching degrees that prepare you for the changing demands of global business.

Students sitting in a lecture
A marketing lecturer in a lecture theatre, smiling with students behind

About Marketing at Lancaster

Originally, marketing was concerned with our basic needs and the use of expertise to deliver the right products, with the right packaging and promotion, to the right place at the right price and time.

In an internet-connected world, the application of marketing principles to politics, culture and consumption has become far more sophisticated and creates new demands for relevant knowledge, skills and expertise. Helping you acquire these skills is at the heart of our degrees.

Working with some of Europe’s leading academics and managers offers you the opportunity to develop your practical skills and conceptual capabilities and become a key player in the world of marketing, advertising, and online communications. Whichever programme you select, the research-led teaching that informs your degree will provide practical and real-world examples and experiences for you to explore with your tutors.

Our graduates have an excellent record of employment, and obtain challenging and fulfilling posts with blue chip organisations, major advertising and media agencies, as well as a host of other business, government, and charitable organisations.

Undergraduate courses

An exciting range of degrees in Marketing, Advertising and Design, including four-year courses with a year abroad or with a placement in industry.

Selected entry year

The benefits

Discover some of the benefits of studying in Lancaster's Department of Marketing

We are research-led

Research-led teaching provides you with practical and real-world examples and experiences.

Specialist careers support

Our graduates have an excellent record of employment and support from a specialist Careers Coach.

Global experiences

Our BSc Marketing is available with a study abroad year, where you could spend your third year in Canada, the USA, Singapore, Hong Kong, New Zealand or Australia. If you don't want to spend a full year overseas, we also offer an international summer school.

Work with industry

Students on our BSc Advertising and Marketing programme do final-year projects working with agencies based in London or Manchester. Our BSc Marketing Management includes a placement year, and many of our students take up work placements and internships in the UK and overseas.

Accredited programmes

Selected marketing programmes are accredited by the Chartered Institute of Marketing (CIM), giving you exemptions towards professional CIM qualifications. This allows you to further stand out in the job market with a professional qualification alongside your degree.

Tailor your studies

Our degrees have flexibility and module choice built-in, so you can switch the focus of your studies as your interests develop. We understand that committing yourself to a particular degree when you haven't studied it before is a big decision. Your first year, known as Part I, allows you to adapt to a new way of learning. At the end of this year, you will have experienced different subjects, which will help you decide what you want to study for the rest of your degree, known as Part II.

CIM Accredited Degrees

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Lancaster University has joined forces with CIM to give students on selected courses the opportunity to gain professional qualifications through the CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM Accredited Degree
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