Marketing Management BSc Hons - 2020 Entry
Today’s marketing managers or Chief Marketing Officers develop the strategy for company growth. Similar to the role of CEOs, they set the marketing vision and need to be strategic thinkers. Digital advertising, artificial intelligence and virtual assistant devices such as Alexa mean CMOs need to be able to adapt to a marketing landscape that’s in constant flux.
This four-year degree helps shape and build you as a future marketing manager. It is not a joint honours in marketing and management. Instead, practical experience in the workplace is at the heart of your learning experience. An excellent grounding in marketing will prepare you for a future management role in the sector.
Rather than dealing with the theory of management, we look at the practicalities of managing people and teams. You will learn about brand management and how to handle evolving technology. Other topics include managing social media, dealing with consumer data, and how to deliver value to customers.
You will be able to draw on strategic theory in future decision-making as a manager. Plus, you will gain a thorough grounding in consumer behaviour, market research, analysis and marketing innovation.
Your industry placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have spent this year working with multinational companies such as The Walt Disney company, Boots, Nike, Sony Europe and Unilever. Roles focus on marketing as a discipline but some allow for specialism in analysis, finance, sales and management.
Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview. Past graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers
A Level AAB
GCSE Mathematics grade B or 5, English Language grade B or 5
IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Contact Admissions Team + 44 (0) 1524 592028 or via firstname.lastname@example.org
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Fees and Funding
We set our fees on an annual basis and the 2020/21 entry fees have not yet been set.
Channel Islands and the Isle of Man
Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.
Future Global Leaders
The graduate jobs market is a rapidly-changing place, so we’re committed to helping you stay one step ahead. During your first year, you will complete our unique Future Global Leaders module which is designed to develop your professional skills and build your confidence in preparation for the future. You will be supported to step outside your comfort zone, and empowered to grow your leadership skills through a blend of online learning, inspirational guest speakers and dedicated events.
BSc Marketing Management, 2017
This placement was an invaluable experience which provided me with various opportunities to sharpen my skills and gain strong business acumen. It also helped me to get a better understanding of which career path I should take.
BSc Marketing Management, 2017
I really appreciate the support offered by the careers team. It makes Lancaster University Management School a very special place.
Undergraduate Open Days
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