Marketing Management

BSc Hons

  • UCAS Code N503
  • Entry Year 2023 or 2022
  • A Level Requirements AAB
  • Duration Full time 4 Years

Overview

Top reasons to study with us

  • 5

    5th for Student satisfaction for Marketing

    The Complete University Guide (2023)

  • 10

    10th for Marketing

    The Complete University Guide (2023)

  • 11

    11th for Business, Management and Marketing

    The Times and Sunday Times Good University Guide (2022)

Introduction

BSc Marketing Management brings a strategic focus and emphasis to marketing. This degree helps shape and build you as a future marketing leader, with a year in industry central to your learning experience, while its flexibility means that the programme adapts to you and your evolving strengths and interests.

Programme overview

Continuous changes in global markets and technology mean that marketing managers need the skills to adapt to a marketing landscape in constant flux. Today’s Chief Marketing Officers need to develop not just short-term marketing plans but longer-term future strategies.

We provide an all-round understanding of marketing, studying key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition, you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will take two modules designed to help prepare for and later reflect on your industry placement.

Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.

Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview.

Key Facts

Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Past graduates have gone on to positions as Marketing Executives, Assistant Brand Managers and Management and Marketing Officers.

The University will use all reasonable effort to support you to find a suitable placement for your studies. While a placement role may not be available in a field or organisation that is directly related to your academic studies or career aspirations, all placement roles offer valuable experience of working at a graduate level and gaining a range of professional skills.

If you are unsuccessful in securing a suitable placement for your third year, you will be able to transfer to the equivalent non-placement degree scheme and would continue with your studies at Lancaster, finishing your degree after your third year. The University offers a range of shorter placement and internship opportunities for which you would be welcome to apply.

Programme outcomes

This is a career-focussed programme that equips you with the marketing and management skills required to lead in a marketing-led business environment. The broad range of modules available throughout this programme allows you to build a degree that makes the most of your strengths and interests, setting you apart from the competition and giving you a real point of difference at interview.

Course accreditation

CIM accredited degree logo

As part of our accreditation, students who study on this course will also gain exemptions from professional CIM qualifications. You would only need to pass one module to complete the CIM Certificate in Professional Marketing or Professional Digital Marketing or two modules to complete the CIM Diploma in Professional Marketing or Professional Digital Marketing. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the CIM accredited degree accreditation

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Careers section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Entry Requirements

Grade Requirements

A Level AAB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Core

Core

Optional

Core

Core

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Fees and Funding

We set our fees on an annual basis and the 2023/24 entry fees have not yet been set.

As a guide, our fees in 2022/23 were:

UK International
£9,250 £21,460

Scholarships and bursaries

At Lancaster, we believe that funding concerns should not stop any student with the talent to thrive.

We offer a range of scholarships and bursaries to help cover the cost of tuition fees and/or living expenses.

Student Insights - Chris Chomsoonthorn

In his blog, recent graduate Chris Chomsoonthorn shares his thoughts on his degree and the first year of his career." To sum up - my university experience has been essential in my development. I’m grateful for the learning experience at Lancaster, have enjoyed the first year of my career, and am excited for what is yet to come!"

Read Blog

Student Insights

In her blog, recent graduate Keyleigh Packer shares her thoughts on her degree and placement year. 'This course has not only delivered the theories, strategies and key skill essential to gaining my degree, but also the priceless opportunity to put learning into practice'.

Read Blog

Making the most of your marketing degree

In her blog, current student Rebecca Pipes shares her top tips on how to make the most of your marketing degree and develop a compelling CV. "University is the most exhilarating and eye opening experience, but it goes too quickly. I believe the key to making the most of your marketing degree is to stand out from the crowd and this starts with saying yes to amazing opportunities."

Read Rebecca's blog

Alumni Profiles

Link: click to see Isabelle Holmes
portrait photograph of Isabelle Holmes

Isabelle Holmes

BSc Marketing Management, 2017

These materials could range from the creation of logos & brands, email communications, digital artwork, and flyers to the graphics used on event stands and even the branding inside a glass lift!
Link: click to see Alessandra Ozuzu
portrait photograph of Alessandra Ozuzu

Alessandra Ozuzu

BSc Marketing Management, 2021

It's a great student city with people from all over the world and great hidden gems. The more you explore, the more you find out about how great Lancaster is.

Important information

The information on this site relates primarily to 2023/2024 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.