Today’s marketing managers or Chief Marketing Officers develop the strategy for company growth. Similar to the role of CEOs, they set the marketing vision and need to be strategic thinkers. Digital advertising, artificial intelligence and virtual assistant devices such as Alexa mean CMOs need to be able to adapt to a marketing landscape that’s in constant flux.
This four-year degree helps shape and build you as a future marketing manager. It is not a joint honours in marketing and management. Instead, practical experience in the workplace and new challenges overseas are at the heart of your learning experience.
Rather than dealing with the theory of management, we look at the practicalities of managing people and teams. You will learn about brand management and how to handle evolving technology. Other topics include managing social media, dealing with consumer data, and how to deliver value to customers.
You will be able to draw on strategic theory in future decision-making as a manager. Plus, you will gain a thorough grounding in consumer behaviour, market research, analysis and marketing innovation.
You will spend the second year of your degree at a partner university in North America or Australasia. There are many advantages to studying abroad, including personal and educational development, experiencing a new culture, and enhanced employability. If you’re considering further study, graduate programmes welcome study abroad candidates.
Your industry placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have spent this year working with multinational companies such as The Walt Disney company, Boots, Nike, Sony Europe and Unilever. Roles focus on marketing as a discipline but some allow for specialism in analysis, finance, sales and management.
Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview. Past graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers.