Marketing with Psychology BSc Hons - 2021 Entry

UCAS Code
N5C8

Entry Year
2021

A Level Requirements
AAB see all requirements

Duration
Full time 3 Year(s)

  • 4th
    For graduate prospects The Complete University Guide (2021)
  • 10th
    For Psychology The Complete University Guide (2021)
  • 15th
    For for Student Satisfaction The Complete University Guide (2021)

Course Overview

How do people decide what to buy? How can you influence business relationships through marketing strategies? Is social media changing consumer behaviour? If you are interested in the application of psychology in a business context, this could be the degree for you. It will give you an in-depth understanding of human psychology and how consumers think, feel and make decisions.

The degree is taught jointly by the Department of Marketing and the Department of Psychology. Lancaster University is ranked sixth for psychology and eighth for business, management and marketing in The Guardian University Guide 2020, and tenth for psychology in The Times and Sunday Times Good University Guide 2019.

In your first year, you’ll gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another university department.

The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients to put theory into practice and strengthen your professional consulting abilities.

Final year students learn about Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Entry Requirements

Grade Requirements

A Level AAB

GCSE Mathematics grade B or 6, English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Year 1

    Core

Year 2

    Core

    Optional

Year 3

    Core

    Optional

Careers

Careers

Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in marketing roles at high-profile companies including Disneyland, Boots, Barclaycard, Unilever, and many more.

Marketing graduates have also risen to senior positions at some of the UK’s top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Your Marketing with Psychology degree would also provide an excellent foundation for a career in market research.


Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding

Fees

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2021/22 are:

UK International
£9,250 £20,440

Fees for EU applicants

The UK government has announced that students who will begin their course in 2021 will no longer be eligible to receive the same fee status and financial support entitlement as UK students. This also applies to those who have deferred entry until 2021. Lancaster University has confirmed that students from EU Member States in 2021-22 and later, will now be charged the same tuition fees as other non-UK students.

Undergraduate tuition fees

For students starting at the University for the 2020 session, subsequent year’s fees may be subject to increases. UK fees are set by the UK Government annually. For international applicants, any annual increase will be capped at 4% of the previous year’s fee. For more information about tuition fees, including fees for Study Abroad and Work Placements, please visit our undergraduate tuition fees page.

Applicants from the Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more information about this on our Island Fees page.

Funding

For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students will need to account for occasional travel to and from work placements. It will also be necessary for students to pay for a Criminal Record Bureau check. There is also the option for students to join the appropriate professional body, however membership is voluntary.

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Download the latest Psychology brochure, featuring all of the information you could need. The includes detailed course information about each of our courses.

A week in the life of a Psychology student

Becky is a second-year Psychology student at Lancaster University. Join her throughout the week, to find out what it's like living, studying and socialising at Lancaster.

Psychology Employability Programme

We will encourage you to apply for placements on this scheme. You will have the opportunity to gain relevant work experience by applying for work placements alongside your studies.

Some placements will involve working in the community with charities and organisations that support vulnerable individuals. Others will give you the chance to work as a research assistant alongside expert researchers in the psychology labs.

These roles are part-time and fit around your studies. This means that you can apply for more than one placement in each year of your degree. By taking on different roles you will get a sense of how your future might look. Each placement will provide you with experience and skills that are valuable to both psychology careers and wider graduate level occupations.

Students at Lancaster University
A student on a study abroad scheme

Your global experience

With our Study Abroad schemes, you can spend one year of your course at a foreign University studying for your degree.

We will help you throughout the whole application process - discussing potential destinations and modules that you could study whilst abroad. The beauty of the different travel opportunities available is that you can either go on a Study Abroad programme or go on a short vacation programme, or you can travel within the student societies that you join.

We also lead trips each year to many different destinations, including Germany, Belgium, France, India, China or Malaysia.

Brandon O'Hanlon

An experience for Brandon

Can you tell us about your own Psychology Employment Programme (PEP) placement?
Throughout the summer vacation and Year 2 of my course, I assisted in a research project in the Transcranial Magnetic Stimulation (TMS) Lab. I helped with the recruitment of participants, engaging with participants in the experiment and even using the TMS equipment myself!

What skills and knowledge did you gain from the placement?
I was trained by experienced staff to use TMS devices on motor cortex regions of the brain, which is incredibly exciting technology! I developed administrative skills and research experience. These helped me to obtain a paid research assistant role with a collaborative study on dyslexia and speech perception. The training has also provided me with another unique opportunity - a scholarship award and research grant to conduct my very own piece of neuropsychological research. I can't wait to get started!

What would you say to students thinking about applying to PEP?
Just do it! I can say without a doubt that I thoroughly enjoyed my PEP placement throughout the year, and the opportunities it has provided me went above and beyond what I had expected and hoped for. PEP is all about gaining valuable and insightful experience, no matter where you wish to apply it.

Brandon O'Hanlon

Different ways of learning

Lectures

Lectures provide an introduction to the key issues and findings in each topic. An expert in that particular field will deliver each lecture. They usually last for an hour and we expect you to supplement your lecture notes with further independent reading.

Seminars

Seminars are weekly one hour sessions where we encourage you to discuss your learnings with a small group of fellow students, under the guidance of a tutor. We encourage you to make the most of these groups by speaking out and listening to others. You will learn to present yourself with knowledge and confidence.

Practicals

We design practical classes to help you discover the key psychological research methods. You will also get hands-on experience conducting your own psychology experiments in small groups.

Assessment

In the 1st year, the assessment process varies across modules. We will assess your progress through essays, lab reports, class tests, regular web-based assessments and end of year exams. The assessment methods used in 2nd and 3rd year help you to develop transferable skills. These include oral presentation, posters, media analysis and group work presentation.

Contact hours

Year 1

  • 22%

    Scheduled contact hours

  • 78%

    Independent study

Year 2

  • 17%

    Scheduled contact hours

  • 83%

    Independent study

Year 3

  • 14%

    Scheduled contact hours

  • 86%

    Independent study

Assessment

Year 1

  • 63%

    Coursework

  • 37%

    Written exams

Year 2

  • 37%

    Coursework

  • 63%

    Written exams

Year 3

  • 55%

    Coursework

  • 45%

    Written exams

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Important Information

The information on this site relates primarily to 2021/22 entry to the University and every effort has been taken to ensure the information is correct at the time of publication. The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses.

In the event of a course being withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to withdraw your application. You are advised to revisit our website for up-to-date information before you submit your application. Further legal information.

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We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.

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