Marketing with Psychology BSc Hons - 2020 Entry
How do people decide what to buy? How can you influence business relationships through marketing strategies? Is social media changing consumer behaviour? If you are interested in the application of psychology in a business context, this could be the degree for you. It will give you an in-depth understanding of human psychology and how consumers think, feel and make decisions.
This is a joint honours degree in both psychology and marketing, so you will benefit from the expertise of the Management School and the Department of Psychology.
In your first year, you’ll gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another University department.
The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients to put theory into practice and strengthen your professional consulting abilities.
Final year students learn about Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.
Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy & Mather, Leo Burnett, and Grey Advertising.
A Level AAB
GCSE Mathematics grade B or 6, English Language grade B or 5
IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Contact Admissions Team + 44 (0) 1524 592028 or via firstname.lastname@example.org
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
- Brand Strategy
- Business-to-Business Marketing
- Critical & Creative Communications
- Current Directions in Social Psychology
- Global Marketing Management
- Managing Marketing Innovation
- Marketing of Services
- Marketing Research and Consultancy Project
- Strategic Marketing
- Strategic Negotiation : Making Sustainable Deals
- The Management of Marketing
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in marketing roles at high-profile companies including Disneyland, Boots, Barclaycard, Unilever, and many more.
Marketing graduates have also risen to senior positions at some of the UK’s top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, and Grey Advertising.
Your Marketing with Psychology degree would also provide an excellent foundation for a career in market research.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Fees and Funding
We set our fees on an annual basis and the 2020/21 entry fees have not yet been set.
Channel Islands and the Isle of Man
Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students will need to account for occasional travel to and from work placements. It will also be necessary for students to pay for a Criminal Record Bureau check. There is also the option for students to join the appropriate professional body, however membership is voluntary.
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.
Download the latest Psychology brochure, featuring all of the information you could need. The includes detailed course information about each of our courses.
Charlotte Rothwell says
"I chose to volunteer in the BabyLab as I thought it was a fantastic opportunity to get some hands-on research experience, in a setting with a great reputation and facilities. It was a good way to have experience doing research in the developmental field to see if it is something I would like to do in the future. The study was about categorisation, so 14-month olds are read a book containing pictures of toys that are unfamiliar to them. Some of these toys are given a made-up name. Using an eye tracker we aim to see whether the baby had learnt the label for the object or not."
Make our course yours
You are at the centre of our degree programmes. Our lectures, assessments and study support are designed to help you achieve the best result.
Lectures, seminars and practicals
We use a mix of lectures, seminars and practical sessions to enhance your learning and to develop essential skills throughout your degree. Lectures provide a solid foundation in key issues and are delivered by experts. You will be encouraged to discuss your learnings with a small group of students and a tutor in our regular seminars. Practical classes help you discover the key psychological research methods. You will get experience conducting psychology experiments in small groups.
You will face regular assessments, allowing you to manage and pace your studies, and giving you feedback and assistance on a regular basis. We help you by identifying your strengths and supporting your weaknesses. You will develop and enhance the skills that help you on the subject, and give you a solid start to your career.
You will be allocated your own Academic Tutor who you will meet with on a one-to-one basis each term. Your tutor will work with you to produce a plan to help you make the most of your studies. Identifying your strengths and weaknesses as you progress through the degree programme, you will be shown how to tackle any study areas that you may need help with and will be supported in following the path most suited to your individual preferences and skills.
Developing your skills
Your degree will build your confidence in a range of essential skills that employers value, and we have a support system in place to help you achieve your personal best. Psychology students graduate with a range of transferable skills that are recognised by employers, including literacy, numeracy, interpersonal skills, problem-solving skills, critical evaluation, information gathering and independent working.
Psychology Employability Programme
We offer you the chance to gain relevant work experience in professional psychology. You can choose between working part-time in the community with charities and organisations that support vulnerable people or working alongside research staff in the Psychology Department on their projects. Every placement will provide you with experience and skills that are valuable to careers in psychology, boosting your CV and enhancing your employability.
Careers and Employability
Our degrees provide excellent employment prospects. We want you to make the best start to your career.
Future Global Leaders
The graduate jobs market is a rapidly-changing place, so we’re committed to helping you stay one step ahead. During your first year, you will complete our unique Future Global Leaders module which is designed to develop your professional skills and build your confidence in preparation for the future. You will be supported to step outside your comfort zone, and empowered to grow your leadership skills through a blend of online learning, inspirational guest speakers and dedicated events.
- Biology with Psychology BSc Hons: C1C8
- Biology with Psychology (Placement Year) BSc Hons: C1C9
- Criminology and Psychology BA Hons: CL86
- Psychology BA Hons: C802
- Psychology BSc Hons: C800
- Psychology MPsych Hons: C804
- Psychology (Study Abroad) BA Hons: C803
- Psychology (Study Abroad) BSc Hons: C801
- Psychology and French Studies BA Hons: CR81
- Psychology and German Studies BA Hons: CR82
- Psychology and Linguistics BA Hons: CQ81
- Psychology and Management BA Hons: CN82
- Psychology and Spanish Studies BA Hons: CR84
Undergraduate Open Days
Visit us at one of our summer open days, and find out why Lancaster is the place for you.Book my place