Marketing with Psychology

BSc Hons

  • UCAS Code N5C8
  • Entry Year 2023 or 2022
  • A Level Requirements AAB
  • Duration Full time 3 Years

Overview

Top reasons to study with us

  • 11

    11th for Business, Management and Marketing

    The Times and Sunday Times Good University Guide (2022)

  • 15

    15th for Business, Management and Marketing

    The Guardian University Guide (2022)

  • Our graduates have gone on to careers in the social care, media, education, and finance sectors.

Introduction

BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example) and these skills are highly valued by employers. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you, and that maximises your strengths.

Programme overview

If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.

In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another university department.

The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.

Final year students learn Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.

Key Facts

Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.

Programme outcomes

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy, Leo Burnett, and Grey Advertising.

Careers

Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in marketing roles at high-profile companies including Disneyland, Boots, Barclaycard, Unilever, and many more.

Marketing graduates have also risen to senior positions at some of the UK’s top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Your Marketing with Psychology degree would also provide an excellent foundation for a career in market research.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Careers section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Entry Requirements

Grade Requirements

A Level AAB

GCSE Mathematics grade B or 6 and English Language grade B or 5. (Applicants with a GCSE Maths C or 5 considered on a case-by-case basis.)

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Core

Core

Optional

Core

Optional

Fees and Funding

We set our fees on an annual basis and the 2023/24 entry fees have not yet been set.

As a guide, our fees in 2022/23 were:

UK International
£9,250 £21,460

Scholarships and bursaries

At Lancaster, we believe that funding concerns should not stop any student with the talent to thrive.

We offer a range of scholarships and bursaries to help cover the cost of tuition fees and/or living expenses.

Brandon O'Hanlon

An experience for Brandon

Can you tell us about your own Psychology Employment Programme (PEP) placement?
Throughout the summer vacation and Year 2 of my course, I assisted in a research project in the Transcranial Magnetic Stimulation (TMS) Lab. I helped with the recruitment of participants, engaging with participants in the experiment and even using the TMS equipment myself!

What skills and knowledge did you gain from the placement?
I was trained by experienced staff to use TMS devices on motor cortex regions of the brain, which is incredibly exciting technology! I developed administrative skills and research experience. These helped me to obtain a paid research assistant role with a collaborative study on dyslexia and speech perception. The training has also provided me with another unique opportunity - a scholarship award and research grant to conduct my very own piece of neuropsychological research. I can't wait to get started!

What would you say to students thinking about applying to PEP?
Just do it! I can say without a doubt that I thoroughly enjoyed my PEP placement throughout the year, and the opportunities it has provided me went above and beyond what I had expected and hoped for. PEP is all about gaining valuable and insightful experience, no matter where you wish to apply it.

Brandon O'Hanlon

A student on a study abroad scheme

Your global experience

With our Study Abroad schemes, you can spend one year of your course at a foreign University studying for your degree.

We will help you throughout the whole application process - discussing potential destinations and modules that you could study whilst abroad. The beauty of the different travel opportunities available is that you can either go on a Study Abroad programme or go on a short vacation programme, or you can travel within the student societies that you join.

We also lead trips each year to many different destinations, including Germany, Belgium, France, India, China or Malaysia.

Marketing Me

Marketing Me is an integral part of your course across all three or four years. Hear our students' experiences of taking part.

Making the most of your marketing degree

In her blog, current student Rebecca Pipes shares her top tips on how to make the most of your marketing degree and develop a compelling CV. "University is the most exhilarating and eye opening experience, but it goes too quickly. I believe the key to making the most of your marketing degree is to stand out from the crowd and this starts with saying yes to amazing opportunities."

Read Blog

Alumni Profiles

Link: click to see Suzanna Todd
portrait photograph of Suzanna Todd

Suzanna Todd

BSc Marketing with Psychology, 2016

The trip was so insightful that I would jump at the chance to do it all over again.
Link: click to see Zoe Stearns
portrait photograph of Zoe Stearns

Zoe Stearns

BSc Marketing with Psychology, 2019

It made me proud of what I've learnt, and made me confident in my abilities whether they are academic or personal.

Important information

The information on this site relates primarily to 2023/2024 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.