Event Details

Join IMPM Professor Jose PD from Indian Institute of Management Bangalore, India, in this session on understanding the importance of nonmarket strategy to your organization.

Join IMPM Professor Jose PD from Indian Institute of Management Bangalore, India, in this session on understanding the importance of nonmarket strategy to your organization. Nonmarket strategy recognizes that firms are social and political beings, not just economic agents. In a global economy, sustained competitive advantage derives from tackling social, political, and environmental issues as part of a firm’s strategy. This short session will provide you with the tools to undertake a nonmarket environment analysis of the company, including stakeholder management. Jose will introduce the IA3 framework and how it could help you formulate your strategy and mitigate the risks that exist in the external environment.

The International Masters Program for Managers is delivered by five leading business schools around the world, of which Lancaster University Management School is one. This webinar is being hosted by IMPM partners, McGill University's Desautels Faculty of Management and Indian Institute of Management Bangalore.

The webinar will take place at 14:00 BST (GMT +1) / 9:00 EDT / 18:30 IST