Event Details

Innovation and Creativity in Marketing and Advertising: A joint session with the Departments of Marketing and Psychology.

This session introduces you to innovation and creativity in marketing and advertising practice, based on a real-life case study of Disney's retail business. We'll explore how we might re-imagine the future of Disney stores offline and online, and how this might be communicated in order to trigger emotional connections with the brand.

The joint taster session run by the Department of Marketing and the Department of Psychology invites students to explore relevant Master's Degrees to enhance their future academic and career prospects.